To celebrate its 10th anniversary this
year, the Internet and Mobile Marketing Association of the Philippines (IMMAP),
the premier organization of digital marketing professionals in the country, will
hold the first “IMMAP Digital Congress” or IMMAP DigiCon to encourage practitioners
to amp up their skills in the rapidly evolving digital industry.
Carrying the theme “The Power of X: Digital
Multiplied,” the IMMAP DigiCon fuses together other regular digital marketing conferences
such as the Mobile Marketing Summit, Digital Commerce Summit and the IMMAP
Summit into one grand event that is expected to draw around 3,000 delegates
from various industries across the country.
Participants at the IMMAP DigiCon will gain the opportunity to listen to
content provided by powerhouse experts and acknowledged regional and global
thought leaders in the field of digital marketing. A total of 100 speakers
representing the various sectors of digital marketing’s diverse ecosystem will
enlighten delegates on 10 tracks of topics: “Branding and Marketing,” “Content
and Distribution,” “Start-Ups,” “The Digital Creative,” “Social and Search,” “eCommerce
and Payments,” “The Digital Agency,” “CRM, Data and Analytics,” “Research and
Measurement,” and “Media and Ad Networks.”
Included in the speaker lineup for the IMMAP DigiCon
are Steve Kalifowitz, Twitter’s Head of Brand Strategy and Advocacy for Asia
Pacific and Middle East and North Africa (APAC-MENA); Sunita Kaur, Spotify’s
Managing Director for Asia; Ryan Morales, Head of Consumer Marketing for Google
Southeast Asia; Eleanne Hattis, Head of Asia Pacific Sales for Waze; and
Sandhia Devanathan, Head for eCommerce, Financial Services for Travel,
Southeast Asia, for Facebook eCommerce, among others.
Other highlights of the IMMAP DigiCon will be a Trade
Exhibit that will showcase digital commerce and other impressive and innovative
technology solutions, and the Boomerang Awards, which celebrates the most effective
and creative digital marketing campaigns developed and produced over the last
year.
“We have long dreamt of establishing the country’s
first digital congress, and now it’s finally happening after months of planning
and painstaking work. We would like to thank the IMMAP DigiCon management
committee for putting together this milestone event for our association’s 10th
anniversary, and we’re looking forward to a successful event,” says Margot
Torres, IMMAP President.
For his part, IMMAP Vice President and DigiCon
Director-in-Charge Eduardo Mapa, Jr. said, “The array of speakers gathers the
best of the best, the brightest of minds when it comes to digital marketing. We
are glad that they are willing to speak during this event to help spread the
word on the importance of digital marketing and, eventually, help transform the
marketing landscape to make it even more vibrant and dynamic in the 21st
Century.”
“What we are preparing for is the establishment of
what we call a ‘digital economy.’ It is slowly and surely happening so
everyone, whether in the traditional or digital marketing industries, should be
able to embrace it and witness it. Our goal in digital marketing is to
complement the tenets of marketing and hopefully transform and bring it to a
whole new level. The road is tough, acceptance from companies is trickling, but
we are moving forward. We hope that our event will help achieve that goal,”
explains Donald Lim, co-founder of IMMAP and overall Chairman of the IMMAP
DigiCon.
The first “IMMAP DigiCon, The Power of X: Digital
Multiplied,” will be held on October 10-12, 2016 at the Philippine
International Convention Center, Vicente Sotto Street, Cultural Center of the
Philippines Complex, Pasay City. For more information and other event mechanics,
go to
www.immap.com.ph or
www.powerofx.ph.