Showing posts with label AMD. Show all posts
Showing posts with label AMD. Show all posts

Monday, May 30, 2022

AMD Showcases Industry-Leading Gaming, Commercial, and Mainstream PC Technologies at COMPUTEX 2022

 


At COMPUTEX 2022, AMD (NASDAQ: AMD) showcased its latest innovations in computing technology to advance the high-performance computing experience. AMD Chair and CEO Dr. Lisa Su provided a look at the upcoming Ryzen 7000 Series desktop processors with the new “Zen 4” architecture, which are set to deliver a significant increase in performance upon their launch in the fall of 2022. Additionally, Dr. Su highlighted the strong growth and momentum for AMD in the mobile market as 70 of the more than 200 expected ultrathin, gaming and commercial notebook designs powered by Ryzen 6000 Series processors have been launched or announced to-date. In addition, other AMD executives announced the newest addition to the Ryzen Mobile lineup, “Mendocino;” the newest AMD smart technology, SmartAccess Storage; and more details of the new AM5 platform, including support from leading motherboard manufacturers.

“At Computex 2022 we highlighted growing adoption of AMD in ultrathin, gaming and commercial notebooks from the leading PC providers based on the leadership performance and battery life of our Ryzen 6000 series mobile processors,” said Dr. Su. “With our upcoming AMD Ryzen 7000 Series desktop processors, we will bring even more leadership to the desktop market with our next-generation 5nm ‘Zen 4’ architecture and provide an unparalleled, high-performance computing experience for gamers and creators.”

 

 

 

 

AMD Ryzen 7000 Series Desktop Processors

Continuing to expand on the innovation and leadership performance of the Ryzen 5000 Series desktop processors, the new Ryzen 7000 Series desktop processors are based on the extremely efficient 5nm “Zen 4” architecture. The new processors will double the amount of L2 cache per core, feature higher clock speeds, and are projected to provide greater than 15% uplift in single-thread performance versus the prior generation, for an unmatched desktop PC experience.  During the keynote, a pre-production Ryzen 7000 Series desktop processor was demonstrated running at 5.5 GHz clock speed throughout AAA game play. The same processor was also demonstrated performing more than 30% faster than an Intel Core i9 12900K in a Blender multi-threaded rendering workload.  

In addition to new “Zen 4” compute dies, the Ryzen 7000 series features an all-new 6nm I/O die. The new I/O die includes AMD RDNA 2-based graphics engine, a new low-power architecture adopted from AMD Ryzen mobile processors, support for the latest memory and connectivity technologies like DDR5 and PCI Express® 5.0, and support for up to 4 displays.

 

AMD Socket AM5 Platform

The new AMD Socket AM5 platform provides advanced connectivity for our most demanding enthusiasts. This new socket features a 1718-pin LGA design with support for up to 170W TDP processors, dual-channel DDR5 memory, and new SVI3 power infrastructure for leading all-core performance with our Ryzen 7000 Series processors. AMD Socket AM5 features the most PCIe 5.0 lanes in the industry with up to 24 lanes, making it our fastest, largest, and most expansive desktop platform with support for the next-generation and beyond class of storage and graphics cards.

 

 

The AM5 family features three levels of motherboards:

·        X670 Extreme: Bringing the most connectivity and extreme overclocking capabilities with PCIe 5.0 support for two graphics slots and one storage slot

·        X670: Supporting enthusiast overclocking with PCIe 5.0 support on one storage slot with graphics support optional

·        B650: Designed for performance users with PCIe 5.0 storage support

Motherboard models spanning all three chipsets are expected from partners including Asrock, Asus, Biostar, Gigabyte, and MSI, and PCIe 5.0 storage solutions will be available from a multitude of partners including Crucial, Micron, and Phison.

 

Expanding the AMD Ryzen Mobile Portfolio

With an incredible combination of performance and value, the new “Mendocino” processors will offer great everyday performance and are expected to be priced from US $399-$699. Featuring “Zen 2” cores and RDNA 2 architecture-based graphics, the processors are designed to deliver the best battery life and performance in the price band so users can get the most out of their laptop at an attractive price.

The first systems featuring the new “Mendocino” processors will be available from OEM partners in Q4 2022.

 

AMD Advantage Systems and AMD SmartAccess Storage

AMD Advantage laptops are designed to deliver great gaming experiences, offering state-of-the-art performance, beautiful high-refresh rate displays, great battery life and more. AMD Advantage systems feature AMD smart technologies, a collection of advanced capabilities that enable AMD CPUs and GPUs to work cohesively to help eliminate system bottlenecks and deliver maximum performance and efficiency. AMD today unveiled the latest addition to the smart technology family, AMD SmartAccess Storage, which supports Microsoft DirectStorage and utilizes AMD Smart Access Memory technology and other AMD technologies to help reduce game load times and accelerate texture streaming. More information about AMD SmartAccess Storage will be provided in the coming months.

New AMD Advantage systems are available from a number of OEMs, including systems from Alienware, Asus, Lenovo, and HP, and now also include system integrator designs from Metamechbook and Origin PC.

Corsair is also launching their first-ever laptop designed for gamers and streamers, exclusively with AMD Advantage, including an integrated 10-key streaming command center powered by Elgato’s popular Stream Deck software, and a 1080p high-fidelity streaming grade webcam.

 

Supporting Resources

·        Learn more about all of AMD’s Computex announcements

·        Learn more about AMD Ryzen 6000 Series processors

·        Learn more about AMD Advantage and AMD smart technologies

·        Become a fan of AMD on Facebook

·        Follow AMD on Twitter

 

About AMD

For more than 50 years AMD has driven innovation in high-performance computing, graphics and visualization technologies. Billions of people, leading Fortune 500 businesses and cutting-edge scientific research institutions around the world rely on AMD technology daily to improve how they live, work and play. AMD employees are focused on building leadership high-performance and adaptive products that push the boundaries of what is possible. For more information about how AMD is enabling today and inspiring tomorrow, visit the AMD (NASDAQ: AMD) website, blog, LinkedIn and Twitter pages.

 

Cautionary Statement

This press release contains forward-looking statements concerning Advanced Micro Devices, Inc. (AMD) such as the features, functionality, performance, availability, timing and expected benefits of AMD products including the AMD RyzenTM 7000 Series desktop processors, “Mendocino” processors and AMD Advantage Systems, which are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are commonly identified by words such as "would," "may," "expects," "believes," "plans," "intends," "projects" and other terms with similar meaning. Investors are cautioned that the forward-looking statements in this press release are based on current beliefs, assumptions and expectations, speak only as of the date of this press release and involve risks and uncertainties that could cause actual results to differ materially from current expectations. Such statements are subject to certain known and unknown risks and uncertainties, many of which are difficult to predict and generally beyond AMD's control, that could cause actual results and other future events to differ materially from those expressed in, or implied or projected by, the forward-looking information and statements. Material factors that could cause actual results to differ materially from current expectations include, without limitation, the following: Intel Corporation’s dominance of the microprocessor market and its aggressive business practices; global economic uncertainty; loss of a significant customer; impact of the COVID-19 pandemic on AMD’s business, financial condition and results of operations; competitive markets in which AMD’s products are sold; market conditions of the industries in which AMD products are sold; cyclical nature of the semiconductor industry; quarterly and seasonal sales patterns; AMD's ability to adequately protect its technology or other intellectual property; unfavorable currency exchange rate fluctuations; ability of third party manufacturers to manufacture AMD's products on a timely basis in sufficient quantities and using competitive technologies; availability of essential equipment, materials, substrates or manufacturing processes; ability to achieve expected manufacturing yields for AMD’s products; AMD's ability to introduce products on a timely basis with expected features and performance levels; AMD's ability to generate revenue from its semi-custom SoC products; potential security vulnerabilities; potential security incidents including IT outages, data loss, data breaches and cyber-attacks; uncertainties involving the ordering and shipment of AMD’s products; AMD’s reliance on third-party intellectual property to design and introduce new products in a timely manner; AMD's reliance on third-party companies for design, manufacture and supply of motherboards, software and other computer platform components; AMD's reliance on Microsoft and other software vendors' support to design and develop software to run on AMD’s products; AMD’s reliance on third-party distributors and add-in-board partners; impact of modification or interruption of AMD’s internal business processes and information systems; compatibility of AMD’s products with some or all industry-standard software and hardware; costs related to defective products; efficiency of AMD's supply chain; AMD's ability to rely on third party supply-chain logistics functions; AMD’s ability to effectively control sales of its products on the gray market; impact of government actions and regulations such as export administration regulations, tariffs and trade protection measures; AMD’s ability to realize its deferred tax assets; potential tax liabilities; current and future claims and litigation; impact of environmental laws, conflict minerals-related provisions and other laws or regulations; impact of acquisitions, joint ventures and/or investments on AMD's business, and ability of AMD to integrate acquired businesses, such as Xilinx;  impact of any impairment of the combined company’s assets on the combined company’s financial position and results of operation; restrictions imposed by agreements governing AMD’s notes, the guarantees of Xilinx’s notes and the revolving credit facility; AMD's indebtedness; AMD's ability to generate sufficient cash to meet its working capital requirements or generate sufficient revenue and operating cash flow to make all of its planned R&D or strategic investments; political, legal, economic risks and natural disasters; future impairments of goodwill and technology license purchases; AMD’s ability to attract and retain qualified personnel; AMD’s stock price volatility; and worldwide political conditions. Investors are urged to review in detail the risks and uncertainties in AMD’s Securities and Exchange Commission filings, including but not limited to AMD’s most recent reports on Forms 10-K and 10-Q.

Monday, September 14, 2020

AMD Returns Competition to the Datacenter



Three weeks ago, AMD along with its global ecosystem of server customers and partners,launched the groundbreaking EPYC 7000 series of high-performance processors to once again deliver AMD innovation to the datacenter. Here is the official launch press release.

Tomorrow we expect the competition to make its own news and you may be following it, too. We will send a prepared statement at the conclusion of the event, but wanted to make sure you have access to the full story on EPYC now. As a quick reminder, you can keep up with all things EPYC here.

Here are links to the white papers and Datacenter Tech Day presentations with all technical specs plus pricing details, as well as launch executive presentations from Lisa Su, president and CEO, AMD, and Forrest Norrod, SVP and GM of Enterprise, Embedded & Semi-Custom Products (EESC), AMD.

Individual links to performance briefs, white papers, presentations and videos are included further below. We want to specifically draw your attention to EPYC performance – record setting two-socket and one-socket performance on SPEC CPU benchmarks and exceptional results on the STREAM benchmark, as well as architecture advantages – AMD fellows provide an in-depth look at the EPYC architecture within the Datacenter Tech Day presentations.

Finally, we ask that you keep the following points in mind as you consider the evolving landscape for datacenter processors:

  • Purpose-built for the modern datacenter, EPYC is intelligently packaged to yield 8, 16, 24 or 32 core designs, all with the same industry leading memory channel and I/O lane counts, in a single SoC.
  • AMD has a rich history in servers and first delivered many of the innovations you see in the datacenter today, including 64-bit CPUs, multi-core processors, integrated memory controllers and virtualization.
  • The ecosystem stands behind our product: HPE, Dell, Asus, Gigabyte, Inventec, Lenovo, Sugon, Supermicro, Tyan, and Wistron announced EPYC products. Primary hypervisor and server operating system providers Microsoft, Red Hat, and VMware showcased optimized support for EPYC at launch, and key server hardware ecosystem partners Mellanox, Samsung Electronics, and Xilinx were also on hand.
  • The EPYC 7000 series completely disrupts the existing dynamic of the one-socket and two-socket servers and is specifically designed as a balanced architecture, perfect for scale-out cloud computing, storage, data analytics and the enterprise.

Saturday, August 1, 2020

AMD Acquires Software Company HiAlgo



Laying the groundwork for future gaming innovation in Radeon Software, AMD has announced that they have acquired the software Company HiAlgo Inc., a developer of unique PC gaming technologies designed to help Radeon™ RX Series GPUs transform gaming experience, increase GPU efficiency and improve the overall consistency of gaming experiences. The acquisition lays the groundwork for future gaming innovation in Radeon Software that will benefit owners of Radeon™ RX Series GPUs.

“Software is an integral part of advancing the science of graphics, enabling us to best harness the silicon of the GPU to maximize performance and deliver outstanding experiences in games and applications,” said Raja Koduri, senior vice president and chief architect, Radeon Technologies Group, AMD. “HiAlgo embodies our spirit of passion, persistence and play by delivering a number of creative approaches to software that improve gamers’ experiences, and helps future-proof[i] the GPU.”

Radeon Software enables the ultimate in performance, features and stability of Radeon™ graphics to ensure an exceptional user experience. Today, launching alongside the Radeon™ RX 480 graphics card are nine new features of Radeon Software Crimson Edition designed to give users more control over their computing experience, including multi-GPU, display, and power efficiency settings, and a redefined overclocking tool in Radeon WattMan.

For more information on Radeon Software, visit Radeon.com.

Friday, August 18, 2017

Radeon™ RX Vega graphics cards now available



AMD has announced this week that its Radeon™ RX Vega graphics cards are now available at outlets around the world, giving many gamers access to the best enthusiast-class gaming experiences possible.

For gamers looking to up-level their graphics capabilities with ground-breaking technology, Radeon RX Vega 64 air-cooled cards are available today with Radeon RX Vega 56 GOUs, the most affordable way to get into enthusiast-class gaming on “Vega” architecture expected to be available August 28th.

Radeon RX Vega graphics cards are the most advanced consumer graphics cards in the world, built on the “Vega” GPU architecture. Previously reserved for high-end graphics products, Radeon RX Vega graphics cards employ pioneering graphics technology in High Bandwidth Cache composed of 8GB of leading-edge HBM2 memory. Architected for a better enthusiast-class gaming experience, Radeon RX Vega graphics cards feature bleeding-edge capabilities like Rapid Packed Math, the High Bandwidth Cache Controller and new Geometry and Pixel Engines to better harness low-level APIs and excel in DirectX® 12 and Vulkan® games. As developers roll out games in the coming weeks and months that take full advantage of these extraordinary technologies, Radeon RX Vega graphics cards will unleash their full potential, enabling higher frame rates and image quality settings for even more immersive gaming.

Radeon RX Vega graphics cards boast exceptional premium design, with start-of-the-art materials, customizable GPU tach meter and iconic LED illumination. The graphics cards support leading display technologies including Radeon™ FreeSync technology for smooth, vibrant HDR gaming. Radeon Software brings the graphics cards to life, enabling the ultimate in performance, features and stability to ensure an exceptional out-of-box experience that will keep getting better with future software updates.

Tuesday, April 11, 2017

Worldwide Release of AMD Ryzen 5 Desktop Processors Marks Arrival of Market’s Highest-Performance 6-Core Processor

Following the global release of award-winning AMD Ryzen 7 desktop processors in March, AMD (NASDAQ: AMD) today launched all four models of its new high-performance AMD Ryzen 5 desktop processor, introducing disruptive levels of compute performance at a variety of price points. AMD Ryzen 5 processors deliver immersive experiences and high performance innovation to gamers and creators worldwide, with up to 87% more performance when comparing the AMD Ryzen 5 1600X to the Intel flagship Core i5 model, the 7600K1. Featuring outstanding multitasking capabilities, AMD SenseMI Technology, and the powerful and efficient new “Zen” core architecture, AMD Ryzen 5 desktop processors adapt to individual needs with incredible responsiveness and performance.

“AMD Ryzen is a proven game-changer, ultimately bringing innovation and competition back across PC market segments, and we are excited to introduce the next tier of AMD Ryzen processors to the market today,” said Jim Anderson, senior vice president and general manager, Computing and Graphics Group, AMD. “AMD Ryzen 5 revitalizes the mid-section of the desktop market, offering consumers excellent pricing while providing a smooth and impressive overall experience, whether for high-performance gaming or demanding applications.”
Availability

Starting today there are two 6-core and two 4-core AMD Ryzen 5 models available, all featuring AMD simultaneous multithreading (SMT) technology. All AMD Ryzen processors support the new AM4 infrastructure, with motherboard designs already broadly available from top motherboard manufacturers.  


AMD Ryzen 5 1600X and 1600 models are designed for smooth gaming and broadcasting, and deliver true workstation-class performance in a new market segment. The 1600X and 1600 models are two of the highest-performing and lowest power 6-core desktop processors that consumers can buy, with 12 threads delivering a decisive advantage in multi-core processing capability in its price level.
AMD Ryzen 5 1500X and 1400 are designed for performance gaming and processing featuring 4 processor cores with 8 threads for high performance gaming and processing, with AMD SenseMI Technology to analyze and adapt to customer needs. To deliver the best gaming experience possible, the 1500X features up to 200MHz of XFR (extended frequency range) when used with superior cooling– among the largest extended frequency ranges seen on an AMD Ryzen processor to date.

The Right Processor for Streamers

In the last five years, eSports has grown to be a global phenomenon on track to reach $1 billion in revenue by 2019. In turn, eSports has made broadcasting game footage a major trend, and with certain games being extremely CPU-intensive, simultaneous gaming and streaming is acknowledged to require a multi-threaded CPU design. For this rapidly growing audience of gamers, the AMD Ryzen 5 1600X processor, with 6 cores and 12 threads offers a highly accessible solution for high-quality 1080p/60 FPS/3500Kbps game streaming.

AMD Ryzen 5 Processor and Platform Availability

Availability for all four AMD Ryzen 5 models begins today at etailers around the world. All AMD Ryzen processors support the new AM4 infrastructure, with motherboard designs being produced from top ODMs. Announced at CES 2017, AMD and its motherboard partners already debuted a wide array of new motherboards from ASRock, Asus, Biostar, Gigabyte, and MSI, all built upon the following desktop chipsets for AMD Ryzen processors – the X370, B350 and the A320. With the release of AMD Ryzen 5 processors, AMD motherboard partners are also highlighting the A320 chipset-based motherboards, specifically addressing the needs of mainstream PC gaming customers looking for a feature-rich, robust and affordable platform for gaming PCs, priced ranging from approximately $50USD SEP.

Friday, January 13, 2017

Radeon FreeSync™ 2 Technology Brings High Dynamic Range Gaming to Advanced PC Displays



Today, AMD (NASDAQ: AMD) announced Radeon FreeSync™ 2 technology, the next major milestone in delivering smooth gameplay and advanced pixel integrity to gamers, with planned availability to consumers in 1H 2017.

Qualifying FreeSync™ 2 monitors will harness low-latency, high-brightness pixels, excellent black levels, and a wide color gamut to display High Dynamic Range (HDR) content.[i] In addition, all FreeSync™ 2 monitors will have support for Low Framerate Compensation (LFC). With Radeon FreeSync™ 2 technology, gamers can enjoy a complete plug-and-play HDR gaming experience, avoiding the need to tweak settings in software or on the monitor.

 “Gamers have spoken and they’ve made FreeSync™ the overwhelming choice and definitive industry standard for smooth, stutter-free gaming,” said Scott Herkelman, vice president and general manager of gaming, Radeon Technologies Group, AMD. “Radeon FreeSync™ 2 technology is the first of its kind that combines HDR support with dynamic refresh rate technology, and does it in a seamless, plug-and-play manner that improves gaming quality automatically when the right content is present.”

Current HDR transport formats were designed primarily for movie content displayed on televisions with tone mapping handled by the displays, often leading to higher-than-acceptable latency for PC gaming. AMD’s new API for FreeSync™ 2 offers a lower-latency alternative that shifts the workload to the powerful pipeline of a Radeon™ GPU, allowing the game to tone map directly to the display’s target luminance, contrast, and color space. Radeon FreeSync™ 2 technology offers over 2x the brightness and color volume over sRGB.[ii]

"Samsung has always embraced FreeSync™ technology, which is why we partnered with AMD from the beginning,” said Andrew Sivori, vice president, consumer IT marketing at Samsung. “We know gamers deserve the absolute best in smooth gaming experiences, and we're thrilled to see AMD further improving on that technology. FreeSync™ 2 combines the richest, highest quality pixels provided by HDR, with the stutter-free, tear-free gaming FreeSync™ is known for. We're excited to collaborate with AMD to implement FreeSync™ 2 technology in Samsung display products in the near future."

FreeSync™ and FreeSync 2 technologies will co-exist to offer a wide variety of advanced displays to gamers. All FreeSync-compatible Radeon™ GPUs will support FreeSync™ 2 technology, including the Radeon™ RX series GPUs based on the Polaris architecture which also supports DisplayPort[iii] HBR3 and enables UltraHD resolution beyond 60Hz. Multiple display vendors are actively evaluating several upcoming products for FreeSync™ 2 qualification.  

About AMD
For more than 45 years AMD has driven innovation in high-performance computing, graphics, and visualization technologies ― the building blocks for gaming, immersive platforms, and the datacenter. Hundreds of millions of consumers, leading Fortune 500 businesses, and cutting-edge scientific research facilities around the world rely on AMD technology daily to improve how they live, work, and play. AMD employees around the world are focused on building great products that push the boundaries of what is possible. For more information about how AMD is enabling today and inspiring tomorrow, visit the AMD (NASDAQ: AMD) website, blog, Facebook, and Twitter pages.

Thursday, October 6, 2016

AMD Announces First Desktops Featuring 7th Generation AMD PRO Processors


 Today at the Canalys Channels Forum AMD (NASDAQ: AMD) announced the first PCs featuring 7th Generation AMD PRO APUs (formerly codenamed “Bristol Ridge PRO”). Built for business, AMD PRO APUs deliver increased computing and graphics performance, improved energy efficiency, while providing a secure and stable platform to protect customers’ IT investments.

“In the past two years we made incredible progress in the commercial client segment. Since its inception in mid-2014, AMD PRO processor unit shipments increased more than 45 percent, enabling businesses all over the world to simplify IT with secure, high performance, reliable solutions” said Jim Anderson, senior vice president and general manager, Computing and Graphics Business, AMD. “We are thrilled to have PC market leaders like HP and Lenovo expanding their use of AMD technology in their business client portfolios.”

“We’re delighted to offer 7th generation AMD PRO processors in our new HP EliteDesk 705 G3 desktop series,” said Guayente Sanmartin, Vice President of Product Management, Commercial Desktops, HP Inc. “We are delivering more performance, security and flexibility to give our enterprise customers peace of mind that allows them to focus on their business, not on IT complexity.”

New systems from HP and Lenovo combine commercial-grade[i] quality, performance, and stability, with exceptional video and audio capabilities enabling businesses to achieve more across key areas including productivity, manageability, and collaboration. In addition, Microsoft® Windows® 10 Pro features including Device Guard, Windows Hello, Biometric Security and BitLocker Encryption are fully supported, out of the box.

“We at Canalys recognize the ongoing appetite across channel and mid-size businesses globally for more secure, reliable, flexible and cost-effective technology enablement.” said Steve Brazier, President and CEO of Canalys. “As companies embrace digital options deeper in their businesses, their expectations from technology partners will change, making it imperative that IT vendors deliver products that can make an immediate impact on the market through innovation, enhanced performance and increased reliability, amongst other focus areas. These new desktops, featuring AMD processor technology, provide opportunities for businesses to handle critical challenges without sacrificing manageability, security or stability.”

AMD 7th Generation PRO Processors
7th Generation AMD PRO processors tackle business needs in three key areas:

·         Help ensure sensitive data and trusted applications remain secure with the dedicated and integrated AMD Secure Processor technology; a system-wide secure environment that offloads and isolates security functions, providing an independent hardware-based root of trust for secure boot, content protection, application security, and fTPM 2.0 (firmware trusted platform module).

·         To meet users’ growing compute and graphic demands, new AMD PRO desktop processors provide up to 14% more compute and 22% more graphic performance while being up to 32% more energy efficient than 6th generation AMD PRO processors.

·         Open standards and CPU-agnostic DASH manageability allows IT departments to easily integrate and manage systems. The new AMD AM4 desktop infrastructure provides a stable and upgradable platform for the future.

AMD 7th Generation Systems

The HP EliteDesk 705 G3 Series desktops, available in microtower, small-form factor (SFF), or mini-form factor, deliver impressive value with uncompromising performance, security, and manageability for an enterprise-class experience. The EliteDesk desktop PCs are more secure with HP Sure Start with Protection of BIOS Configuration and Policy. This helps to protect your PC and ensure uninterrupted productivity by automatically detecting and recovering from BIOS corruption or attacks. The desktops also include TPM 2.0 to secure data and HP’s full portfolio of physical-security accessories for a robust, three-layer security solution.

 7th generation AMD PRO processors aim to deliver the best performance, reliability, and opportunity to handle critical workloads with planned availability in additional new PCs in the near future.

Tuesday, August 2, 2016

Radeon Rebellion Available now


Change is definitely here as AMD (NASDAQ: AMD) ignites a revolution in PC gaming and VR with the launch of the Radeon™ RX 480 graphics card to the Philippine market recently.

Widely anticipated by Filipino fans and gamers since its international release a month ago, the world’s most advanced graphics technology has finally arrived on local shores to deliver enthusiast-level gaming performance and features, and an extraordinary value proposition.

The Radeon™ RX 480 introduces premium technology engineered to deliver the best performance in its class1, democratize VR and deliver a wide range of future-proof technologies2 supporting current and forthcoming game and video standards. The cards will start at SRP P15,000 (with VAT) for the Radeon™ RX 480 8GB card. Details regarding the new Radeon™ RX 480 graphics card and related technologies are available at AMD’s new gamer-focused website, Radeon.com.

“Our message to gamers everywhere is that the Radeon™ RX 480 is every bit as much your card as it is ours,” said Raja Koduri, senior vice president and chief architect, Radeon Technologies Group, AMD. “We designed this technology by listening intently to you, the gamers who have bought and played on our graphics technology for years. We’ve worked tirelessly to produce something that satisfies the most discerning gamer, and delivers the ideal product at an impeccable price. We couldn’t be more grateful for the reception we’ve received from gamers, customers, and technology partners who see what our engineering team has accomplished, and agree that with the Radeon™ RX Series, gaming and VR is truly #BetterRed.”



Radeon™ RX 480 Reception
The global PC ecosystem has demonstrated enthusiastic support for the Radeon™ RX 480 graphics card. OEM and system integrator partners such as Alienware, HP, and Lenovo are praising the Radeon™ RX 480’s capabilities.
Game and VR application developers including Bethesda, EA, and Ubisoft and VR headset manufacturers Oculus and HTC are applauding AMD for delivering on the promise of bringing flagship performance and features to the mass market, enabling them to greatly expand the reach of experiences they’re developing.
Professional and casual gamers alike are also celebrating the launch, with AMD-sponsored eSports teams such as Fnatic and Evil Geniuses hailing the Radeon™ RX 480 as a triumph for PC gamers everywhere, and prominent video reviewers worldwide affirming the exceptional value of the graphics card across a wide range of games. To see some of the industry-wide acclaim the Radeon™ RX 480 card is receiving at launch visit Radeon.com here.

Radeon™ RX 480 Features
The Radeon™ RX 480 card packs an unprecedented amount of gaming and VR goodness into an incredible price point:
·         Premium technology engineered for unprecedented performance in its class – The Radeon™ RX 480 8GB card features the most advanced graphics and gaming technologies ever seen in a GPU at its price point, delivering the best performance in its class. The revolutionary Polaris architecture, optimized for the 14nm FinFET process, drives spectacular improvements in performance and efficiency.  It delivers more than 15 percent more performance per compute unit3, up to 2.8x the performance/Watt over AMD’s Radeon R9 200 series graphics architecture4, and fuels up to 5.8 trillion calculations a second. More information on the advances in the Polaris architecture are available here.
·         The most affordable solution for premium VR experiences – The Radeon™ RX 480 card is the most affordable solution for premium VR experiences, being both Oculus™ Rift- and Steam®VR-Ready.5 Utilizing LiquidVR™ technologies designed to provide smoother, more comfortable VR experiences, the Radeon™ RX 480  card lowers the cost barrier to entry for PC VR making it affordable for millions of consumers. Visit Radeon.com here to learn more about how the Radeon™ RX 480 card is helping to truly democratize VR.
·         Future-proof technologies2 – The Radeon™ RX 480 card continues the Radeon™ tradition of innovation being first to new process nodes, first in memory types and bandwidth, and first to support new gaming APIs. Gamers will enjoy the Radeon™ RX 480 card for a long time to come with a range of “future-proof” benefits including:
o   Premium HD gaming in DirectX® 12 and Vulkan™ – The Radeon™ RX 480 card excels in DirectX® 12 and Vulkan™, APIs that are powering the future of gaming. Polaris architecture uniquely supports asynchronous compute for superior experiences in games and VR applications using these new APIs, and combined with AMD FreeSync™ Technology6, gamers can enjoy silky smooth framerates at 1440p resolution across the most demanding games. More information on gaming in DirectX® 12 and Vulkan™ with the Radeon™ RX 480 card is available here.
o   Next-generation display and video technologies – The Radeon™ RX 480 card features HDMI® 2.0b, DisplayPort™ 1.3 HBR3, and DisplayPort™ 1.4 HDR supporting the new generation of high-resolution HDR and high-refresh displays enabling experiences such as FreeSync™ with high-refresh 4K, high refresh UltraWide, and single-cable 5K resolution computing at 60Hz. The Radeon™ RX 480 features AMD’s most versatile decode accelerator ever, enabling beautiful HDR movies using 10-bit HEVC7 from the likes of Netflix and Amazon, accelerated H.264 video of streamers on Twitch, accelerated VP9 videos on sites like YouTube, and razor-sharp video calling using HEVC and MJPEG in applications like Skype. More information on the next-generation display and video technologies are available here.8
o   Unprecedented control with Radeon Software and the new Radeon WattMan – Radeon Software compliments the sophisticated hardware of the Radeon™ RX 480 graphics card, enabling the ultimate in performance, features and stability to ensure an exceptionally smooth and fast out-of-box experience, and one that gets better with age as updates roll out. Launching today with the Radeon™ RX 480 card are nine new features of Radeon Software Crimson Edition designed to give users more control over multi-GPU, display, and power efficiency settings. Radeon WattMan, based on AMD OverDrive™ technology, enables users to take complete control over the Radeon™ RX 480 card with a redefined overclocking experience9 and a wide range of features including dynamic GPU frequency and voltage curves that allow users to customize both elements across seven states. Radeon WattMan also delivers a new histogram interface that enables recording of per-application data to easily track peak and average activity, clocks, temperature and fan speed. More information on the new Radeon WattMan is available here.

Radeon RX 480 Availability
Radeon™ RX 480 graphics cards are available from retailers and etailers around the world starting today.10 For more information on where to buy, visit http://shop.amd.com.