Tuesday, October 4, 2022

Piracy is theft: Rex Education rallies consumers, publishing industry to support its anti-piracy campaign

 

(L-R) Alvin Halcon, vice president of Philippine Group of Law Librarians (PGLL) and member of the Network of Academic Law Librarians; Alexis Vien Regala, national president of the Association of Law Students of the Philippines (ALSP); Jeanne Marie Tordesillas, chief marketing officer of Rex Education; Atty. Anna Marie Melanie B. Trinidad, chairperson of the Legal Education Board; Atty. Dominador Buhain, chairman and president of Rex Group of Companies; Dean Gemy Lito Festin, president of Philippine Association of Law Schools (PALS); Danda Crimelada Garcia, chief external affairs officer of Rex Education; Franklin Benedict Guerra, general manager of Rex Education’s Law Business Unit; and Bernice Mangabat, treasurer of PGLL

Piracy is theft; piracy is a crime.

In a bid to encourage consumers to stand against piracy, protect intellectual property, and support the local book publishing industry, Rex Education launched its anti-piracy campaign at the Manila International Book Fair (MIBF) 2022.

“After more than 70 years in the publishing industry, I can say that I am proud of the contribution and impact that every REX book has had in the lives of our learners. And we, at REX, would like to keep serving the Filipino learner through our learning materials—may it be printed, audio, or digital form. Through this anti-piracy campaign, we can keep the book industry flourishing and thriving. We can keep the passing of knowledge a sacred endeavor,” said Atty. Dominador Buhain, chairman of Rex Education.

 

Piracy is punishable by law

Educational book publishing is protected by Republic Act (RA) 8293, otherwise known as the Intellectual Property Code of the Philippines. Under this law, the unauthorized reproduction and distribution of books, audiobooks, and other printed or digital learning materials is illegal and punishable by imprisonment and fines of up to PHP 1.5 million.

However, piracy remains widespread in the country. According to the Intellectual Property Office of the Philippines (IPOPHL), they received a 25% increase in piracy reports from consumers and complaints from rights holders in 2021 compared with reports in 2020. General and educational books and e-books accounted for 49% of reports on piracy, suggesting that many learning materials are still being downloaded and distributed illegally despite the rise of legitimate e-commerce shops and the prevalent availability of e-books and audiobooks. 

Rex Education launched its anti-piracy campaign to continue educating Filipinos about the damaging effects of piracy on authors and publishers. Rex also encourages consumers, who have become ubiquitous keepers of knowledge in this digital age, to help stop the illegal reproduction and distribution of books, e-books, audio books, and all other learning tools and materials.

The movement aims to protect the hard work and talent of creators, and ultimately create a ripple effect in strengthening the respect for published materials to keep the publishing industry thriving.

“Time, effort, money, and hard work go into every book that comes out of REX’s printing house. Hundreds of authors and thousands of employees are sustained by the learning materials we produce. Piracy is a crime. Piracy is disrespectful to authors, editors, artists, and the publishing industry as a whole,” said Jeanne Tordesillas, chief marketing officer of Rex Education.

No to book piracy; respect creativity

MIBF 2022 showed a strong confluence of the book publishing industry, educators, stakeholders from the education sector, creators and authors, consumers, and Filipino learners. Anchoring the movement at one of the biggest and most sought-after book fairs in the country meant bringing it closer to the learners and creators protected by the anti-piracy campaign. 

With the call “No to book piracy, protect intellectual property, respect creativity,” REX staged a rally around the venue with placards, t-shirts, and flyers. The staged rally gained instant attention and traction throughout the fair, leading attendees to the REX booth where the launch of the anti-piracy campaign was held.

                                                    Piracy is theft: Rex Education launched its anti-piracy campaign at the MIBF 2022

“We would like to keep providing authors an avenue to share their talents and pass on their knowledge to the next generation. We would like to keep providing jobs to our employees and workers of the publishing industry, most especially during these trying times. We want to teach the culture of discipline and respect to the next generation, so they value what goes into every book that passes through their hands,” said Buhain during the launch. “Today, we invite you to join us. Support the local publishing industry. Say no to piracy.”

Join Rex Education in saying “no” to book piracy and “yes” to protecting creativity and intellectual property. Buy from legitimate sources; buy original. Watch and share the “Proud Ako” anti-piracy campaign video launched at the MIBF 2022, showcasing the hard work that goes behind every published book and learning material produced by REX.

To support Rex Education and its efforts to protect the publishing industry, visit www.rex.com.ph.


Saturday, October 1, 2022

Shopee announces biggest brands sale of the year with the 10.10 Brands Festival

 


Shopee is collaborating with the country’s leading brands to bring Filipinos bigger, better, and mas mura deals on brand favorites with the 10.10 Brands Festival. From October 1 to 12, official brand stores are working with Shopee to offer eager shoppers 50% off brand deals, 15% off daily discounts, and free shipping vouchers with no minimum spend.

The 10.10 Brands Festival is the second in Shopee’s series of year-end shopping events, giving Filipinos more exciting deals to look forward to and get a head start on their holiday shopping. Martin Yu, Director at Shopee Philippines  enthused, “The 10.10 Brands Festival continues to enliven the promise of offering mas mura prices to Filipino shoppers. We have worked closely with our partner brands in bringing the best of brand deals to create a more meaningful year-end shopping experience.”


 

Toni Gonzaga joins the Shopee Fam as newest brand ambassador

 

To drum up anticipation for its 10.10 sale, Shopee welcomes Toni Gonzaga as their newest brand ambassador. Dubbed the Ultimate Multimedia Star, shoppers can look forward to watching the talented performer belt out the “Mas Mura sa Shopee” jingle as she stars in Shopee’s latest TV commercial. Fans will also be treated to entertaining content when they visit the app and Shopee’s official accounts on Facebook, TikTok, Twitter, Instagram and YouTube.

Exciting, mas mura brand deals from October 1 to 12

 

The 10.10 festivities begin as early as October 1, with a wide assortment of official brand stores on Shopee offering exciting discounts for shoppers. The sale kicks off with back-to-back Super Brand Days from October 2 to 9, where users can enjoy up to 50% off on products from leading brands in fashion, electronics, beauty, and home & family essentials.

Unbeatable offers from top brands also await early-bird shoppers with the Big Midnight Sale from 12 midnight to 2 AM on October 10. Users can get a jumpstart on their holiday shopping with limited deals on bestselling wearable devices like the Samsung Galaxy Buds Live and OPPO Band B1, as well as trendy fashion and lifestyle items such as the Crocs Crocband™ Flip and Insulated Water Bottle from the widely popular brand Aquaflask.

Shoppers can also expect more exciting deals from other leading brands including: Tiny Buds, realme, Platinum Karaoke, INSPI, Johnson & Johnson, Huggies Philippines, Uni-Care, Cetaphil, Garnier, Unilever, Enfagrow, Nestlé, Lovito, SACE LADY, adidas, Infinix, GameXtreme, TP-Link, Ace Hardware, and Huawei.

 

The Big Midnight Sale also allows new parents to enjoy big savings with ₱1 deals on these Pampers Baby Dry Taped Diapers. Meanwhile, beauty lovers can score fan favorites like the Maybelline Superstay Matte Ink Liquid Lipstick and this Issy & Co. Brow Refiner, both at 50% off.

Download the Shopee app and discover mas mura deals from leading brands at the 10.10 Brands Festival. Head on to Shopee’s 10.10 page to know more about the latest promos or share your memorable 10.10 moments with the hashtag #ShopeePH1010BrandsFestival.

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About Shopee
Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalize and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.

Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena and SeaMoney.