Sunday, February 19, 2023

Intellectual property law enforcement, student academic groups, publishers sign statement of cooperation against content piracy


(L to R) Jesus Manapat - National Bureau of Investigation, Stephen Floyd Abuso Gopez – Executive Vice president - Association of law students of the Philippines, Atty. Rowel Barba - Director - Intellectual Property Office of the Philippines, Dean Lilibeth Aragon - President - association of administrators in Hospitality, hotel and restaurant management educational institution and Atty. Dominador Buhain - Chairman Rex Education

Rex Education hosted a press conference recently, bringing together key organizations committed to educating people about piracy and stopping the illegal reproduction and distribution of copyrighted content.


Present at the event were leaders and representatives from the Philippine Association of Law Schools, the Association of Law Students of the Philippines, , the Legal Education Board, the Intellectual Property Office of the Philippines, the National Book Development Board, the Coordinating Council of Private Educational Associations of the Philippines, the National Bureau of Investigation, Association of Administrators in Hospitality Hotel and Restaurant Management Educational Institution, the Philippine Librarians Association, the Philippine Council of Deans and Educators in Business, the Philippine Association of Collegiate Schools of Business, Philippine Association for Teachers and Educators, Professional Criminologists Association of the Philippines,  Association of Christian Schools, Colleges and Universities and the Philippine Educational Measurement and Evaluation Association.


Piracy is defined as the unauthorized reproduction and distribution of copyrighted content, including but not limited to books, movies, music, and the like. In the Philippines, anti-piracy legislation is strengthened by Republic Act 8293 or the Intellectual Property Code of the Philippines that protects and secures the exclusive rights of scientists, inventors, artists and other gifted citizens to their intellectual property and creations.




The press conference is a part of REX’s anti-piracy campaign, which was launched last September 16, 2022 at the Manila International Book Fair. The primary objective of the campaign is to curb, if not eradicate, content piracy by educating, communicating, and instilling among our colleagues, families, and children a true appreciation of the value of one’s own work. REX’s efforts in this direction are also in recognition and support of the relentless hard work of intellectual property law enforcement agencies in the country.


“We should continue to educate, communicate, and instill among our colleagues, families, and children a true appreciation of the value of one’s own work. In this sense, we are all duty-bearers. But above that, we are Filipinos,” said Atty. Dominador Buhain, chairman of Rex Education. “ Aside from our laws, what also binds us are our values, our sense of pakikipagkapwa, of  pagpapakatao, our pride in our own work, and our respect for each other and of each other’s work.”


Over the past year, the campaign has gained the attention of various organizations with similar sentiments. Stakeholders from the education sector, along with consumers and learners, have all come together to express their support for the movement. Above all, there is a call to protect creators and all their intellectual property in all its forms.

“Throughout our rich history, we recognize and respect one truth about what we do: We are able to accomplish so much because of our people. REX has immense pride for the talented and hardworking individuals who pour their creativity, knowledge, and skills in the development of our learning materials, and these are not limited to books,” said Atty. Dominador Buhain, chairman of Rex Education.


For more information regarding REX’s efforts, feel free to watch the “Proud Ako” anti-piracy campaign video that was launched at MIBF 2022. Visit to support Rex Education in its endeavor of protecting the publishing industry.

Tuesday, February 14, 2023

Cloud computing: It’s no longer a one-cloud-fits-all world


Here is an interesting article shared by Mina Lim, Managing Director, Oracle Philippines

Strong cloud momentum is not new: What’s different now is that organizations of all types realize that there is no single “default” cloud provider going forward. Instead, they want the best cloud for each of their key workloads. If Cloud A is best for desktop productivity apps and Cloud B excels in server-based databases, Clouds A and B it will be.


As we head into 2023, most customers not only want to pick and choose their public clouds, but they also want deployment choice that means they can run some workloads on their own cloud infrastructure. 


One easy prediction: The already huge market for cloud computing is still growing. In April 2022, Gartner estimated that total end-user spending on public cloud services worldwide will grow 20.4% this year to $494.7 billion, up from $410.9 billion in 2021. This year, that total is expected to hit nearly $600 billion.


The change now is that customers are demandingand will getchoice. They, not the cloud providers, will be in the driver’s seat when it comes to where and how they deploy cloud.


For more on that and other key points, our top six IT predictions follow.


1: Multi-cloud is the new reality


Companies will adopt the best public clouds for each of their key workloads, and its adoption will grow throughout the next decade.


Even traditionally risk-averse industries like financial services are embracing the use of more than one cloud. Regulators have gotten in on the action. To give their customers a robust online defense, cloud service providers have been investing in cybersecurity. This is important at a time when cyber risks are rising everywhere, including in the Philippines. Phishing attacks, which deceive users into disclosing private information and business data, are among the most prevalent in the Philippines.


Virtually all large financial institutions now use more than one cloud when it comes to applications and infrastructure.  And that need for multiple clouds will only grow.


Some cloud providers are facilitating this trend by locating their respective cloud facilities close together to minimize latency. That ensures that customers using services from both providers get fast response times.


The two main messages in this category are: 1: customers need more than one cloud and 2:  cloud providers must build bridges, not walls, between their services to ease multicloud adoption.


In short, customers want cloud providers to work well with each other in the name of true customer service and should explicitly query their current and potential cloud providers to make sure they will act as facilitators instead of roadblocks to multicloud.


2: Businesses clamor for deployment choice


The use of what we once called “hybrid,” now “distributed” cloud is also taking off. In the distributed cloud model, companies run some workloads on outside public clouds and others in company-controlled data centers. This is typically done for compliance, regulatory, performance or other reasons.


This mix-and-matching is great for companies that must keep some corporate and/or  customer data segregated but also  be able to “burst” analytics or other  resource-intensive workloads up into a public cloud as needed. This is tricky since organizations must carefully balance technology deployed across on-premises, private, and public cloud infrastructure.


To be clear:  Just because some tasks run “on premises” doesn’t mean they are not “cloudy.” Some, but not all, cloud providers are making their services available to run both on customer sites and in its public cloud with easy, inexpensive data flow in between when and if required. Even customers running these cloud services on prem still benefit from pay-as-they-go pricing. NRI implemented a second OCI Dedicated Region at its Osaka data center earlier this year, following the successful adoption at its Tokyo data center. Running on Oracle Cloud Infrastructure (OCI), the distributed cloud environment within NRI’s Tokyo and Osaka data centers allow the company to leverage the high-performance and flexible resources of OCI and maintain a high level of financial governance and availability that they require.


No one should confuse a cohesive multicloud and hybrid strategy now required with the sort of free-for-all that kicked off the early days of cloud computing. Back then departments-even individuals-inside companies launched cloud services willy-nilly, often without the permission, or even knowledge, of IT. Today’s distributed cloud scenarios must be carefully designed to ensure interoperability and good governance from their inception.


The takeaway is that cloud providers must meet business and government customers where they are instead of pushing for all data and applications to be forklifted into a specific provider’s cloud.


3: Everyone wants Sovereign Cloud


It’s a good thing that modern cloud comes in more than one shape and size since many countries and regions now require clouds of their own. Many of those countries have data sovereignty rules that mandate that data is stored and processed in-country, as opposed to being shipped off to the U.S. or a city beyond their borders. The old model of putting one cloud data center in a region to serve multiple nations is becoming a relic. 


A recent Forrester Research blog posts lists key requirements to qualify as a sovereign cloud provider operating in the E.U., including that government or citizen data remain in country and that cloud infrastructure be run by citizens of that country. Cloud providers must be willing to show that they comply with all relevant local laws and security regulations.


Businesses must realize that failure to comply with data sovereignty rules can lead to significant fines-potentially hundreds of millions of dollars-not to mention incalculable brand damage.


Countries and localities that must keep data in specified geographies should make sure their clouds of choice can accommodate that key requirement. Indeed some Gen 1 cloud providers have yet to do more than issue press releases about their intentions to offer sovereign cloud.


In the meantime, sovereign clouds based on Oracle technology are already rolling out  in some countries. 


4: Organizations will adopt cloud-based HCM to mitigate effects of volatility


The 2020s are proving complicated for personnel management. Companies that accommodated a massive pandemic-sparked move to remote work and skills gaps created by the “Great Resignation,”  now face waves of layoffs and workforce reinstatements thanks to a volatile economy. These factors as well as demand for faster training in response to market changes, are all challenges that cloud-based HCM help companies navigate.


Flux is everywhere. Healthcare, hospitality, retail and other industries must hire, schedule, manage, and pay a soaring number of part-time or contract workers. Many employees in those sectors cannot work from home, but neither are they tethered to a specific desk or office--think of nurses who must roam between exam rooms. Modern cloud-based HCM systems and associated applications  manage and support these “deskless” workers optimally.


Similarly, businesses must continue to offer those who work remotely part- or full-time the same experience as those who are always on site. Demand for workplace flexibility will not subside with the pandemic.


Again, cloud-based HCM, equipped with AI, is a huge help. By automating common, time-consuming workloads, these systems make on-boarding new hires faster and easier.


AI-enabled digital assistants collect data from employees and then interpret and answer questions using natural language processing (NLP). These chatbots expedite common tasks, minimizing calls and email to HR pros. Even better,  the assistants remain useful throughout employee tenure by guiding people through equipment requisitions, expense reporting, and other tasks.


The good news is that employees don’t mind working with AI, according to last year’s Oracle's AI@Work global study. The research found that 82% of the more than 14,500 respondents felt robots can support their careers better than a person because robots offer unbiased recommendations. 


AI can also help employees easily access training content they need, based on their current job, location, background, and career aspirations.


It’s not just about HCM, as important as that is. Business applications across the board must be more user friendly than in the past. By 2024, most legacy applications will get at least some modernization using cloud services according to IDC.  The question is whether that is fast enough.


Embedding AI into these applications makes people more efficient: an employee who spends three hours less per week keying in data, for example, has three hours to ask questions of the data, potentially finding ways to save money or boost revenue.


Overall, smart use of technology for HCM helps businesses boost productivity; lower administrative costs; better manage staff levels; and improve talent retention--all table stakes for trying times.


5: Companies will democratize access and analytics of their data


Businesses already swim in data--about product sales, distribution, inventory, manufacturingall their operations. But unused data is useless. The pressure is on to make that data more accessible to more people. AI technologies like machine learning (ML) are thus being embedded into corporate systems to lay the groundwork for this data democratization.


To further this push, companies must deploy  “augmented analytics” to make data understandable to “mere mortals,” i.e., business people and not just data scientists who now how to build and test models. This is crucial. For one thing, data scientists are scarce and thus expensive. For another, they often are less knowledgeable about the company’s core business than line-of-business managers.


If a department head can use human language to ask questions of data, that manager won’t have to wait for a data scientist or other specialist for answers. 


Perhaps even better are scenarios where ML-fueled analytics push relevant reports or alerts to managers based on past queries, the manager’s job function, and other factors. How nice to get the proof point you need before you even ask for it!


As Omdia chief analyst Brad Shimmin pointed out: “the interesting thing about this push toward accessible, “democratized” data science is that it doesn’t just benefit the vast unwashed masses, that is your average business user. Rather, it allows ML to flow into the nooks and crannies of the enterprise where it can be picked up by the right person at the right time in order to get something done.”


Fast analysis and access to pertinent data can drastically improve performance in applications ranging from  Formula 1 automobile and SailGP sailboat racing to  fraud detection, the need for real-time data access will be another key driver going forward.


6: Businesses need to lead on ESG


As concerns about the environment mount, consumers want to know how products and services are sourced, manufactured, and delivered. And an increasing number want to do business with companies with strong environmental social  and governance (ESG) values. Smart companies are taking up the challenge with action, not mere lip service.


Research shows that the entire supply chain must be considered in calculating a company’s impact on the environment as an estimated 90% of a company’s greenhouse emissions emanate from its supply chain.


Unsurprisingly, companies across sectors say they do all they can to ensure that their sourcing, manufacturing, and distribution practices are sustainable over time. But in reality, many are just scratching the surface.  In its Deloitte 2022 CXO Sustainability Report,  the  consulting firm found that more than one third of organizations are implementing just one of five “needle-moving” sustainability actions. 


For example, 67% of the CXOs surveyed said their companies are using more sustainable materials and 66% said they are increasing energy efficiency. But just 49% of the 2,000+ CXOs surveyed said they are developing new climate-friendly products and only 37% are tying senior executives’ compensation to environmental and sustainable performance. 


Window dressing is not enough. Companies need to address supply chain to improve their financial wellbeing. Aside from the aforementioned 90% greenhouse gas stat, a company’s supply chain also generates between  50% to 70% of its operating costs, according to the EY Supply Chain Sustainability 2022 report. This research notes that: “Beyond risk avoidance and compliance, organizations are seeking ways to create long-term value by embedding sustainability into supply chain operations.”


To address this profound challenge, businesses need a  complete and always updated  view of their inventories and as well as that of their suppliers and distribution partners And, as noted above, they need world-class analytics to parse this data. Armed with these tools they are better able to start sourcing and manufacturing  products closer to buyers thereby minimizing mileage and fuel costs of shipping. They can also better optimize warehousing to predict or even prevent shortages and finetune supply chain planning to cut overall environmental impacts of their business.


Importantly, we must realize that no company is an island. Each must work in collaboration with its suppliers and other partners to forge an efficient and ethical supply chain.


In addition to its other benefits, the massive move to cloud computing can help with the climate. IDC has estimated that wide-spread cloud adoption could prevent the emission of more than 1 billion metric tons of carbon dioxide between 2021 and 2024 .


The importance of real action on ESG cannot be overstated.  For one thing, customers demand it. For another governments are moving quickly to regulation to ensure that any given business put its money (and policies) where its mouth is when it comes to sustainability.


That’s the stick, now here’s the carrot:


Companies that finetune their supply chain and other operations through the use of the technologies mentioned above, can truthfully claim to have minimized their negative impact on the planet and can affix that reputation to their brand. And environmentally concerned consumers will take notice. 


To recap, moving into the mid-to late 2020s, buyers want technologies that will help them manage costs, grow revenue, and they want choice in how that technology is deployed. Needless to say, they will prioritize cloud providers that facilitate, rather than hinder, how they want to run their cloud workloads.|

Sony Introduces Float Run designed for Cyclists and Runners

One of the leading brands in technology has launched an innovative product specifically designed for runners and cyclists.

Sony announces its newest innovation, the Float Run[i], an off-ear headphones that positions the speaker near, but without touching the ear canal, leaving the ear safely uncovered while still delivering a rich sound experience making it perfect for cyclists and runners.


The Float Run headphones focus on the cyclist’s posture and runner’s form, for a comfortable and stable experience without having to compromise sound quality. Float Run offers functional features to runners, including a lightweight design with a flexible neckband that doesn’t slip when in motion. Whether you go for a quick jog or a record-breaking run, your music stays on you to keep you going. For cyclists, the pressure-free design that sits off of the ears eliminates the worry of sweat and chafing. It even positions nicely even with a bicycle helmet on. This product was well received by crowdfunding, which led to its official launch.


Designed for comfort and safety

With a special off-ear design, cyclists and runners won’t have to worry about pressure or stuffiness on their ears. For extended comfort, the Float Run headphones sit on the ears of the wearer, so they can enjoy comfort for longer without disruption. Additionally, Float Run headphones only weigh approximately 33 grams, so runners can focus on their surroundings. The design is also advantageous and safe for cyclists who ride on busy roads prone to accidents because the device does not completely block the ears. 


Stable and secure fit

Designed to be stable and secure, Float Run headphones stay in place no matter how fast the cyclist pedals or the runner moves. Tested on a wide range of head shapes and hairstyles, the headphones will stay with the wearer, due to the flexible neckband design. Additionally, Float Run headphones were tested with accessories including hats and sunglasses. Whatever is worn, the stabilizing neckband will keep them secure.


Unique sound

The 16mm drivers and precise tuning combined with the off-ear style offers a more natural and wider sound so there is no compromise on sound quality. The Float Run headphones has an open-type design that eliminates echo of the sounds your body makes, like footsteps, chewing, or heavy breathing and allows in ambient sound.


Ambient sound

The Float Run headphones are designed to fill the user’s ears, but not cover them, so they can be aware of their surroundings. The Float Run design allows music to naturally mix with ambient sound and be formed by the user’s ear shape. Float Run off-ear headphones keep ears unobstructed, to achieve peak performance in whatever activity they are performing.


Functional and user friendly

With an IPX4 water-resistant rating[ii], consumers don’t have to worry about damage from sweat or from getting caught out in the rain. With long battery life and up to 10 hours of playtime when fully charged, the Float Run headphones will power long runs. In a hurry? A quick charge of 10 minutes will give an hour of play[iii].


With a variety of controls built in, users can control playback and access their smartphone's voice assistant without having to take it out of their pocket or bag[iv]. When their activity is over and it’s time to get to work, the Float Run headphones have a high-quality built-in microphone to make them just as ideal for productivity tasks. Float Run headphones conveniently charge using USB-C. Additionally, the headphones include a carrying pouch to keep the supplied charging cable and headphones together and protected.



Get the Sony Float Run for only PHP 7,999.00 at select Sony Authorized Dealers nationwide starting April 7, 2023.

[i] Float Run is a trademark of Sony

[ii]  Excluding the driver unit. Do not wash the unit with liquid. Wipe with a soft dry cloth to clean.

[iii]  Actual performance varies based on settings, environmental conditions, storage, and usage. 

[iv]  Availability of function depends on the smartphone or app version.

HONOR to bring X7a and MagicBook in PH Market on February 22

Attention HONOR mobile phone fans!

After the successful launch of the ultra-tough phone, the global technology brand will be introducing another set of products that are as compact and long-lasting like its predecessor HONOR X9a 5G. On February 22, the brand is excited to launch the HONOR X7a and the first-ever laptop product for the year, the HONOR MagicBook X 14 and MagicBook X 15.


HONOR X7a, an upcoming sibling of HONOR X9a 5G, offers more choices to HONOR fans, bringing advanced technology to satisfy one key consumer pain pont: batteries die quickly. HONOR X7a can support up to 42 hours of social media browsing on a full charge. For those who are constantly on the go for their jobs, HONOR X7a supports about 42 hours of phone calling or 29 hours of music streaming.


With industry-level innovative battery technologies, the cell of the HONOR X7a comes with a higher energy density and a reduced thickness, contributing to the long battery life and the slim form factor of device. The battery also demonstrates exceptional longevity, capable of maintaining above 80% health even after three years of use.


"We are really excited to be introducing our new devices in the market, an affordable smartphone with 3 days of battery life and our line of laptops that will complete the HONOR ecosystem. To our HONOR fans, stay tuned on February 22!,” says Stephen Cheng, HONOR VP for Marketing.


Meanwhile, HONOR Philippines will be launching two HONOR MagicBook X series that delivers superb performance and a seamless user experience to take users from work to play – the HONOR MagicBook X 14 and X 15.

The HONOR MagicBook X14 and HONOR MagicBook X15 support multi-screen collaboration allowing users to multi-task between different devices. Users can seamlessly connect their smartphone with the laptop, dragging files across and making edits with one single keyboard. A handy fingerprint reading power button enables instant access when starting up the HONOR MagicBook X 14 and HONOR MagicBook X 15 for a more secure and effortless login experience.


HONOR X7a and HONOR MagicBook X series will be officially launched on February 22, 2023 Catch our launch live on HONOR Philippines’ Facebook Page  (HONORX7a and MagicBook X Launch Event). #HONORX9a5G #HONORX7a #HONORMagicBookX


For more information and announcements, you may visit HONOR’s website or social media platforms: Facebook (, Instagram ( and TikTok: (


Empowering Women in Subic: Connected Women Subic Hosts An Innovative Meetup Experience


Exciting news for the women of Subic!


Get ready for the first Connected Women Meetup of 2023, happening simultaneously in different municipalities across Zambales and beyond. The Connected Women Subic Meetup will be hosted by Jen Cajucom and co-hosted by Mitch Carvalho and Lynn Singian. It will be held on February 15, 6pm at Kairos House of Blends, located at the ground floor of the Balai Subik building along National Highway, Mangan-Vaca, Subic.


And that's not all. Other municipalities in Zambales will also be holding their own meetups, with Myra Concepcion hosting Connected Women Castillejos, Melissa Moscoso for Connected Women San Felipe and April Mora for Connected Women Olongapo. This will be in conjunction with Connected Women's community-led meetups held all over the Philippines and in other countries.


Since 2018, Connected Women meetups in Zambales have been hosted by Jen Cajucom and held as a single meetup for the whole province every 6-weeks. This time around, and as part of Connected Women's advocacy, we're bringing the meetups closer to the women of Zambales by having hosts for CW San Felipe, Castillejos, Subic, and Olongapo.


The Connected Women Subic meetup will be a little different from the others. The Connected Women Subic team believes that by really understanding the attendees on a deeper level and by knowing their goals, they can tailor future meetups to meet those needs. So, whether attendees are looking to boost their self-confidence, learn basic digital marketing skills for their businesses, or anything in between, Connected Women Subic will make sure that their journey will be a fruitful and meaningful one.


Join Connected Women Subic for a fun and insightful meetup, where attendees can connect with other like-minded women, share their experiences and stories, and learn from one another. This is a great opportunity for women in Zambales and beyond to come together and support each other in achieving their personal and professional goals. Don't miss out on this empowering experience!



#ShareTheEpic with fantastic deals on the Samsung Galaxy S23 Series


Good news, Samsung mobile phone fans!

Samsung recently unveiled its newest flagship lineup, the Galaxy S23 Series, which features the brand’s most advanced camera yet with a 200MP Adaptive Pixel sensor that captures epic moments with incredible precision, even in low light. It also offers the ultimate gaming experience thanks to the most powerful chipset ever in the Galaxy, the Snapdragon 8 Gen 2, all with an eco-friendly design and package. 

Check out these epic deals and be among the first to take your passions further with the new Galaxy S23 series. 


Enjoy epic discounts of up to PHP 76,000 

From today until February 23, 2023, customers who pre-order the Galaxy S23, Galaxy S23+ , or the Galaxy S23 Ultra through will enjoy discounts of up to PHP 76,000, including a FREE Memory Upgrade worth up to PHP 8,000.  Those who avail this special promo can instantly get the higher memory variant for the price of the lower variant within the same model lineup. 

Meanwhile, those who will trade-in their old devices can also enjoy additional savings of up to PHP 13,000 on top of their old device’s residual value.  

The online pre-order promo also comes with an e-voucher worth up to PHP 5,000, a 50% discount on the Galaxy Buds2 Pro, and 30% off on the Galaxy Watch5 Series. This deal also includes a free 1-year Samsung Care+ coverage worth PHP 5,999, and a chance to earn double Samsung Rewards points.


Galaxy S23 Ultra 1TB Limited Edition VIP bundle

As an exclusive offer, the Galaxy S23 Ultra 1TB will be offered as part of a limited-edition Samsung Galaxy VIP bundle guaranteeing total savings of as much as PHP 38,000. The VIP bundle includes the online-exclusive 1TB Galaxy S23 Ultra, along with the Galaxy Watch5 Pro 46mm, Galaxy Buds 2 Pro, Super Fast Wireless Duo Charger, Galaxy S23 Ultra Leather Cover, and 1-year Samsung Care+ coverage all for a discounted price of PHP 119,378. 

This VIP bundle is also available at flexible payment terms. Customers can avail of 0% interest for up to 24 months installment with major credit cards, get instant discounts of up to ₱13,000 when you trade-in a qualified device, and free shipping to select areas nationwide. 


Available in all authorized Samsung stores nationwide

Epic pre-order promos of the Galaxy S23 Series may also be claimed in through Samsung Experience Stores, Authorized Samsung Stores, Lazada, Shopee, and MemoXpress Online . By pre-ordering through any of these channels, you can enjoy as much as PHP 65,000 worth of discounts, which also includes a FREE Memory Upgrade, additional savings for traded-in devices, 50% off on the Galaxy Buds2 Pro, and 30% off on the Galaxy Watch5 Series.

For more information, visit