Canon's back-to-school promo, college campus tour for PIXMA MegaTank printers

It's back to school season once again!

Canon Marketing Philippines launched an exciting promo for students for the back-to-school season during its Ready, Set, Print media event.

The event also featured the latest Canon’s PIXMA G series printer lineup and a talk on creative printing by Tippy Go of The Googly Gooeys.

“This is a great opportunity to spotlight how the PIXMA G series fits into the needs and lifestyles of our customers – highlighting its wide array of capabilities and performance. “For Ready, Set, Print in particular, we also want to offer a value-for-money promotion that rewards student as well as their guardians for their loyalty to the Canon PIXMA brand,” shared Jian Liu, Canon Marketing Philippines director of Consumer Information and Imaging.

Until September 30, 2024, students of any level from any public or private school or their guardian can receive 1,000 Canon Delightful points through the Canon PH Delightful app for every purchase of a Canon PIXMA G, GM, and GX printer in authorized Canon dealers, in-store or online.

The points can be redeemed to purchase from over 450 Giftaway partner merchants on the Canon Delightful App. One Canon Delightful point is equivalent to Php1.00.

To avail of this promo, the purchase must be registered via the Canon PH Delightful App. The student or their guardian must also upload a school ID or proof of enrollment for the current school year when they register the purchase to their account.

Canon also announced the launch of their Canon Campus Tour series, beginning August 29–30, at Adamson University. Other universities are included in the tour from September to early October. 

Additionally, Canon PIXMA products will be exhibited for customers to touch and try at Canon booths at the Gensan Toy Exhibit at SM City General Santos in collaboration with  Starbright Office Depot, Inc. (General Santos City) and Abenson Appliance Fest Caravan 2024 at Ayala Malls Cloverleaf on September 2-8, 2024.

To learn more about Canon PIXMA printers, follow Canon Marketing Philippines on Facebook and Instagram, and visit the Canon Marketing Philippines website. 

Orange Magazine at 14: Bringing fresh, engaging stories

Another milestone for Orange Magazine, a trailblazing online publication that seamlessly blends the best of traditional media, as it recently celebrated its successful 14th anniversary at the Rooftop of Joy Nostalg Hotel & Suits Manila, with good people, good food, and many exciting prizes.

Celebrating the momentous milestone were 24 bloggers and influencers. The night became possible through the support of 95 sponsors.

Orange Magazine is the brainchild of Jessie Bunyi Villanueva, fondly known as Jeman, an avid magazine collector who previously worked as a tabloid correspondent and as an Events, Media, and Promotions Coordinator for a couple of musicians and for an international print magazine publication. The publication chose Orange as its name since it boasts content that is always fresh, relevant, and authentic. Orange is also the color of dawn, which means a new day, a fresh start. It has been consistently on the Top 100 Best Philippine Blogs and Websites list. In a heartfelt speech, Jeman expressed his gratitude to the guests and partners who have been instrumental in the magazine's success. To show his thanks for the continued support and friendship from friends from the media industry, he gave away 200 raffle prizes and giveaways worth P250,000. Yet Orange Magazine’s 14th anniversary was more than a night of thanksgiving. Jeman also took the opportunity to promote Filipino artists and creatives. There was a press conference held for Stories of the Road, which creates documentaries that tell relevant stories and aims to help Filipinos and travelers alike appreciate the rich cultural tapestry of the Philippines.

Meanwhile, the anniversary celebration likewise promoted Orange Magazine’s co-produced concert, By Your Request: Your Playlist Live On Stage, starring OPM artists DK Tijam, Dessa, and Troy Laureta, to be held at the Music Museum on August 16, 2024.

With its unwavering dedication to bringing fresh and engaging stories everytime, Orange Magazine is undoubtedly poised for even greater heights in the years to come.

Special thanks to Beautéderm, PLDT Home, AirAsia, airasia MOVE, Grab, Narr8 PH, M360 PR+Activations Agency, LG Philippines, DITO Telecommunity, foodpanda, EON PH, TikTok Shop, RLC Residences, realme, AGENTS, International Persuasion Specialist, Launch & Meet, maya, COMCO Southeast Asia, Midea, LadyBug, FuentesManila Public Relations, GCash, Eggshell PR, Metrobank, Bridges Creative Ideas & Strategies, OPPO, Doogee, HONOR Philippines, Buensalido Public Relations, Stratworks, Dominguez Marketing Communications Inc., Pau Bautista, Potato Corner, Cherry Philippines, Kingsford Hotel Manila, Grand Westside Hotel, Ardent Communications, Brandcomm, Grupo Agatep, Mang Inasal, Full Circle Communications, Precious PR, WSP, Tai Chi Rub & VCO Liniments, Moringa Vita, JG Superstore, Manila Marriott Hotel, Novotel Manila Araneta City, ibis Styles Manila Araneta City, Centaur Marketing, SceneStealer, SAFC, Spark It Philippines, DMNA, Home Credit PH, Michael Cruz, Corner Magazine PH, Shigetsu, Kleenfant, Mikana, ALPAS Consultancy, Mobile Legends: Bang Bang, Moonton, Lorem Ipsum Consulting Inc., Whip Public Relations & Communications, Lilee & Kukael by Gus Villa, City of Dreams Manila, Phillippine Integrated Advertising Agency (PIAA), The Bellevue Manila, Nawa Wellness, Calatagan, ASUS, Swissotel Clark, Widus Hotel Clark, MSL Influence Impact, Greenwich, Goldilocks, The Farm at San Benito, A-List & Partners Consulting Group Inc., Pascual Laboratories, Ascorbic Acid Poten-Cee, BrandIt, SKECHERS, MODE DEVi Media Inc., Chuck Gomez, Sip & Chug Coffee, Pix Republik/Reel Republik Studios, Ogilvy, Epson, DigitalHog, Reneue Beauty and Wellness, CAT PR, Rain Ferdinand, IPR, Utterly Techie, Destiny Palisoc Music, Renjie Tolentino Photography.

PepsiCo launches first ready-to-drink alcoholic beverage in PH

 

Looking for a different kind of drink?

PepsiCo is launching its first alcoholic beverage, HARD MOUNTAIN DEW, in the Philippines today.

 

Launched in the United States in 2022, HARD MOUNTAIN DEW is a ready-to-drink alcoholic beverage that contains zero caffeine, no added sugar, 5% alcohol by volume (ABV), and 100 calories per serving.

 

“We’re excited to bring in HARD MOUNTAIN DEW to give our Filipino consumers a new take on Mountain Dew, our number one soda brand in the Philippines*. As our first ready-to-drink alcoholic beverage, HARD MOUNTAIN DEW’s bold flavors bring fun back into the lives of busy adults who want a responsible way to go from work to play,” said Nitin Bhandari, Sr. Director and General Manager, Philippines, Malaysia, Singapore.

 

According to Bhandari, by offering an innovative take on Mountain Dew, PepsiCo is taking a step toward the company's larger vision for ready-to-drink alcoholic beverages.

 

“PepsiCo has a rich history of pushing boundaries and delivering innovative new products that responsibly meet the evolving needs of drinkers, both globally and nationwide. We see the ready-to-drink category as a great area of opportunity, as it has grown by 10% and is expected to accelerate over the next few years,” he added.

 

As the company expands into the RTD alcoholic beverage space, Bhandari affirmed the company’s commitment to adhering to responsible marketing on all its alcoholic products.

 

“Our alcoholic beverages are thoughtfully crafted for adults of legal drinking age who enjoy responsible consumption. In compliance with local regulations, our packaging prominently displays the word "HARD" with an enhanced visual design and a clear 5% ABV identified on the can. This effectively differentiates our alcoholic products while meeting consumer expectations and regulatory requirements,” he said.

 

Available starting August 15, 2024, in 330ml single-serve cans and 4-pack bundles, HARD MOUNTAIN DEW is available at major supermarkets, convenience stores, pubs, and bars in key select cities in two bold flavors Original and Beach Blast.

 

For additional HARD MOUNTAIN DEW information, visit and follow @HardMountainDewPH on Facebook, Youtube, X (Twitter), Tiktok, and Instagram.

 

 

 

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About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

 

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.