50 Media Awards for HONOR at MWC 2025 with the Groundbreaking HONOR ALPHA PLAN

 Global technology brand HONOR unveiled its transformative HONOR ALPHA PLAN at the Mobile World Congress (MWC) 2025, signaling its ambition to evolve from a smartphone maker to a global leader in AI device ecosystems. This milestone marks a pivotal moment in HONOR’s journey toward innovation and excellence in the AI era. 

 

The HONOR ALPHA PLAN introduces a USD 10 billion+ AI investment strategy and a commitment to provide seven years of Android OS and security updates for its HONOR Magic series. These initiatives highlight HONOR’s dedication to creating an open, value-sharing AI ecosystem and setting a new benchmark in long-term software support. 

 

“AI is the future, and HONOR is ready to embrace it with cutting-edge innovation and collaboration. Through the HONOR ALPHA PLAN, we aim to empower individuals and industries to realize their full potential in the intelligent world,” said James Li, CEO of HONOR. 

 

A Royal Endorsement of Innovation 

 

During MWC 2025, HONOR’s AI advancements captured the attention of notable figures, including King Felipe VI of Spain. The King expressed his admiration for HONOR’s AI Deepfake Detection technology, which addresses the growing concerns of online identity fraud fueled by AI-generated filters. King Felipe VI praised the technology for its potential to protect users against digital threats and highlighted its importance in today’s interconnected world. 

 

Accompanied by Diana Morán, Spain’s Minister of Science and Innovation, King Felipe VI also explored HONOR’s revolutionary AI Agent, the world’s first GUI-based personal mobile AI assistant. A live demonstration showcased its ability to seamlessly interact with third-party applications and perform advanced tasks, such as booking restaurants via voice commands. The King commended HONOR’s commitment to creating practical and user-friendly AI solutions that align with its vision of an inclusive AI ecosystem. 

 

Recognized for Excellence at MWC 2025 

 

HONOR’s innovations earned over 50 media awards for their outstanding technological advancements and products. Highlights include: 

 

HONOR Watch 5 Ultra: Named “Best Smartwatch” by TechRadar for its titanium shell, 1.5-inch AMOLED screen, and 15-day battery life. 

HONOR Pad V9: Praised for its sleek design, AI-infused user interface, and powerful performance by Android Authority and Tom’s Guide. 

HONOR Earbuds Open: Awarded “Best Earbuds” by TechRadar for exceptional sound quality, AI live translation, active noise cancellation, and comfort. 

HONOR MagicBook Pro 14: Celebrated for its OLED display, powerful processors, and sleek design, making it an ideal choice for professionals. 

 

Looking Ahead 

 

With the HONOR ALPHA PLAN, the company reaffirms its vision of becoming a leader in the global AI race. By investing in transformative technologies and long-term customer support, HONOR continues to redefine the role of AI in everyday life, empowering users and industries worldwide. 

7 Years of Android OS and Security Updates for HONOR Magic Series

  Leading smart device provider HONOR proudly announced today its industry-leading initiative to provide

7 years of Android OS and security updates for its flagship HONOR Magic series. This revolutionary move reflects HONOR’s unwavering commitment to delivering enhanced user experience, security, and innovation. 

 

“We are thrilled to learn about the HONOR ALPHA PLAN which will start with the HONOR Magic7 Pro. By extending software and security support to an unprecedented seven years, we empower our users to enjoy a safe, reliable, and innovative smartphone experience for much longer, all while supporting sustainability by reducing e-waste.” Said Stephen Cheng, Vice President of HONOR Philippines. 

 

What is the HONOR ALPHA PLAN? 

 

The HONOR ALPHA PLAN is a bold three-step corporate strategy aiming to elevate HONOR from a smartphone manufacturer to a global leader in AI-powered ecosystems. It encourages collaboration within the tech industry to co-create value-driven solutions and improve device longevity while benefiting all mankind.  

 

Why It Matters 

 

HONOR’s extended support for its flagship Magic series ensures users enjoy unparalleled value from their smartphones. 

• Maximized Investment: Consumers can stretch their budget further with flagship devices that remain secure and up to date for seven years, ensuring long-term reliability and performance. 
• Cutting-Edge Technology: Users gain access to the latest AI innovations, enabling them to stay ahead in productivity, gaming, photography, and more. 
• Eco-Friendly Commitment: By extending the lifespan of devices, HONOR contributes to reducing electronic waste, aligning with sustainability goals. 

This initiative starts with the HONOR Magic7 Pro, available in the Philippines in 2025, and will expand to more HONOR flagship phones and foldable devices. 

  

HONOR Magic V3 is Now Available in PH

 

Global technology brand HONOR today unveiled its newest and thinnest foldable smartphone HONOR Magic V3 with AI-enabled hardware capabilities and a collaborative AI privacy protection architecture, showcasing

the brand’s commitment to innovative empowerment in an AI-driven world. 

 

“It feels like just yesterday when we launched the HONOR Magic V2 and now, we are ecstatic to introduce HONOR’s newest and thinnest foldable smartphone, the HONOR Magic V3. AI is slowly but surely reshaping our industry, enriching and creating new experiences that improves creativity and productivity for consumers all around the world, every day, and right now, it’s our priority to make comfort and technology accessible to more Filipinos” said HONOR Philippines Vice President Stephen Cheng. 

 

The World’s Thinnest Foldable with Robust Performance 

  

Continuing to push the boundaries of foldable devices, HONOR introduced the all-new HONOR Magic V3, the world's thinnest inward foldable phone with enhanced durability, battery, display and AI experience, to global consumers. 

 

With a sleek folded thickness of 9.2mm and featherlight body weighing just 226g, the HONOR Magic V3 rivals the slimness and weight of a flagship bar phone, ensuring utmost portability for users. This feat is accomplished through the meticulous application of 19 innovative materials and 114 microstructures, propelling foldable devices into a new era of precision and slimness. Featuring a dome-shaped octagonal camera module, the HONOR Magic V3 seamlessly combines the architectural beauty of dome structures with technological innovations. This camera module showcases a diamond cut, adding an element of elegance and sleekness to the device's overall appearance. 

 

Adding to its durability, the HONOR Magic V3 incorporates a Special Fiber into its body material, enhancing impact resistance by 40 times compared to other flagship bar phones while reducing the back cover's thickness by over 30%. Moreover, featuring the proprietary HONOR Super Steel Hinge, the device can withstand up to 500,000 folding cycles and has attained the prestigious SGS Durability Certification. Fortified with the HONOR Super Armored Inner Screen and HONOR Anti-scratch NanoCrystal Shield, the HONOR Magic V3 is crafted to endure the rigors of daily use. 

 

Equipped with a 6.43-inch external display and a 7.92-inch internal foldable screen, the HONOR Magic V3 delivers an immersive dual-use experience, offering an enjoyable visual journey to users. Dedicated to prioritizing user well-being and comfort, this device incorporates a range of innovative eye-comfort features, such as the world’s first AI Defocus Display technology, 4320Hz Risk-free PWM Dimming, Dynamic Dimming, Circadian Night Display and Natural Tone Display. 

In addition, the HONOR Magic V3 is packed with an advanced 5150mAh Third-generation Silicon-carbon Battery, supported by the lightning-fast 66W Wired and 50W Wireless HONOR SuperCharge, ensuring users an uninterrupted and stress-free mobile experience. Featuring the innovative HONOR Falcon Camera System which encompasses a 50MP Periscope Telephoto Camera, a 50MP Main Camera, and a 40MP Ultra-wide Camera, the device promises unparalleled imaging quality and versatility for users seeking stunning smartphone photography.   

 

HONOR Magic V3 offers a host of intelligent features. These include Magic Portal on Foldable, along with on-device AI enabled photography features like HONOR AI Motion Sensing for Lightning-fast shots, and the HONOR AI Portrait Engine for portrait enhancement. Collaborating with Google Cloud, HONOR enriches a range of productivity features supported by Google’s AI models and Cloud technologies to empower users to improve overall efficiency, including HONOR AI Eraser, Face to Face Translation, and Translation tools in HONOR Notes. These deliver on HONOR’s promise of a new era of AI-enabled versatility and productivity, catering to the evolving demands of business and professional users. 

 

HONOR Magic V3 is now available in PH! 

 

Inspired by the wonders of natural landscape, the HONOR Magic V3 comes in two stunning colorways Green and Black for only Php 89,999, now available via Globe Postpaid Plans starting at GPlan Plus 1799 with a FREE HONOR Pad X9 worth Php 9,999! 

 

For as low as Php 1,514 per month for 36 months, you can enjoy HONOR Magic V3 with FREE 20GB Data and Unli All-net Call and Text on top of exclusive perks! Go now to the nearest Globe Store it get it online via: https://bit.ly/Globe_MagicV3_PR. 

HONOR launching an All-Angle Water-Resistant Smartphone soon

 HONOR fans, this one's for you!

Leading global smart devices provider HONOR Philippines is far from over in launching innovative and affordable smartphones in the market. Fresh from the launch of its newest tablet HONOR Pad X8a and affordable durable phone HONOR X6b, HONOR just teased what seemed to be a water-resistant smartphone. 

 

“You are right; we are launching another smartphone very soon and we are excited for this. We are known for durable devices and now we are taking the standard up a notch! Don’t you miss our next updates to know more about this new phone,” said HONOR Philippines Vice President Stephen Cheng. 

 

HONOR’s Hottest Gadgets 

 

HONOR Philippines has launched a handful of revolutionary devices this year. Recently, the HONOR 200 Series, the new HONOR Pad X8a and HONOR X6b have been making waves and are the hottest HONOR gadgets currently. 

 

Check out HONOR’s wide array of products on www.honor.com/ph and shop at any HONOR Experience and Partner stores or online via Lazada (bit.ly/HONORPHLaz), Shopee (bit.ly/HONORPHShpe)  and TikTok Shop (bit.ly/HONORPHTikTok). 

 

Excited for HONOR’s upcoming smartphone? Follow HONOR Philippines’ social media platforms on: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/. 

 

HONOR Magic7 Series to introduce Autopilot AI for Mobile

 

There is something to look forward to in the latest gadget of HONOR!

Global technology brand HONOR announced that its upcoming HONOR Magic7 Series will be powered by the revolutionary Snapdragon® 8 Elite Mobile Platform from Qualcomm Technologies, Inc. At Snapdragon Summit 2024,

HONOR revealed its plans to develop an AI-first ecosystem. On stage, HONOR showcased groundbreaking AI features coming to the Magic7 Series, including the industry's first on-device AI Agent for an open ecosystem, and the first real-time NPU graphics rendering for mobile gaming. The company also gave a sneak peak of what its new flagship will look like.   

“Openness and collaboration are in our DNA,” commented Dr. Ray Guo, CMO of HONOR Device Co., Ltd. “With this collaboration with Qualcomm Technologies, we are defining the AI-first ecosystem and revolutionizing user experiences for the AI era. We are thrilled to introduce the industry’s first AI Agent for an open ecosystem, and bring on-device generative AI to gaming powered by NPU computing for the first time. Welcome to the era of Autopilot AI for mobile.”  

 

“We are excited to work with HONOR to shape the future of AI and redefine how people interact with technology,” commented Chris Patrick, SVP and GM of Mobile Handsets, Qualcomm Technologies, Inc. “Together, we're poised to push the boundaries of AI and create truly transformative experiences.” 

 

Autopilot AI for Mobile: Industry’s first AI Agent for an open ecosystem 

 

The HONOR Magic7 Series will debut the industry’s first on-device AI Agent for an open ecosystem. From a simple text or voice prompt, the AI Agent can order takeout on the user’s behalf. With consent, it can learn from users’ habits to make intelligent decisions, for example it can understand if the user prefers their coffee with coconut milk, and order accordingly. 

It can also find and cancel unwanted subscriptions across different apps with just a simple command, breaking boundaries between apps and services. The AI Agent can assist across a wide range of uses including travel planning, ticket booking, calendar scheduling, notification management, cross-app file transfer, and more. Set to launch on MagicOS 9.0 on the HONOR Magic7 Series, the AI Agent provides unparalleled convenience and ushers in the era of Autopilot AI. 

 

AI-empowered Hardware: On-device generative AI in gaming powered by NPU computing for the first time 

 

The upcoming HONOR Magic7 Series smartphone will bring on-device generative AI to gaming powered by NPU computing for the first time. The new series will introduce the industry’s first real-time AI graphics rendering for mobile gaming. Compared to other smartphones, HONOR’s solution reduces GPU load, leading to lower device temperatures and a better gaming experience with higher image quality. 

Seamless AI: MagicRing empowering the Snapdragon ecosystem  

  

Throughout the show, HONOR demonstrated how it is working together with Qualcomm Technologies to define the AI-first ecosystem, aimed to revolutionize user experiences in connectivity, interaction and performance. HONOR showed how its MagicRing technology is empowering the ecosystem across a range of products, apps, and services.  

 

MagicRing makes the multi-device AI experience easier, with its secure and smooth flow of services and information across devices. For example, when using Windows on Snapdragon, Cocreator allows users to produce detailed artwork from simple drawings. Powered by MagicRing, users can seamlessly access Cocreator on their HONOR MagicPad 2, drawing AI masterpieces with their Magic Pencil. They can also use the HONOR Magic V3’s AI Eraser on the HONOR MagicBook Art 14 to experience the convenience of mobile AI across all their devices.  

  

Empowered by the Snapdragon 8 Elite  and MagicOS 9.0, the HONOR Magic7 Series is set to usher in a new era of Autopilot AI with its intuitive AI Agent. The upcoming device will bring on-device generative AI to gaming powered by NPU computing for the first time.  

 

Stay tuned for more information at the HONOR Magic7 Series China launch event on 30th October 2024. To get more updates, head on to HONOR Philippines’ social media platforms for exciting announcements: Facebook

(Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/. 

HONOR 11.11 Mega Pamasko Sale: FREE JBL Speakers and Big Price Drops!

 Leading smart devices provider HONOR Philippines has been giving shoppers great deals after another for the entire year, but their biggest is yet to come this 11.11 Mega Pamasko Sale from November 7 to 13, 2023 where Buy 1 Get 1 deals, price drops of up to Php 9,500, and FREE JBL Speakers await you! Head on now to HONOR’s Lazada, Shopee, and TikTok stores to get the best gadget for you!

 

“We want nothing but the best for our HONOR fans and we have indeed arrived to the best deals we have yet. For those who are looking for the best quality gadgets this holiday season, we have not just one or two options for you but three exciting deals! Check out our official online stores and be amazed yourself,” said Stephen Cheng, Vice President of HONOR Philippines.

 

Major price drops for up to Php 9,500 off

 

Aside from the crowd-favorite Buy 1 Get 1 promo of HONOR, the tech giant is also dropping the prices of its hero products. HONOR 70 5G, introduced at Php 26,990, is the first one to get a price slash of Php 9,500 making it just Php 17,490 this 11.11! HONOR X8 is also up for grabs for only Php 6,490 from its Php 12,990 price tag. HONOR X7 and HONOR X6 worth Php 9,990 and Php 6,990 will have a big markdown and will be available for only Php 4,990 and Php 3,790 respectively. On top of these, you can also avail Php 1,000 off LazBonus vouchers on other HONOR device and FREE shipping nationwide!

 

Get FREE JBL Speakers when you buy HONOR 90 5G!

 The viral and powerful HONOR 90 5G has a sweet treat for future owners as well! Try your luck when buying from Lazada, Shopee, and TikTok because for a limited time only, you can get a FREE JBL Flip 6 or Flip 5 speakers worth Php 7,499 and Php 6,999 respectively.

 

Buy One, Get One FREE HONOR Smartphone!

 

From November 7 to 13, shoppers can enjoy HONOR 70 5G and a FREE HONOR X7 for only Php 22,590 with a total savings of Php 14,390! HONOR X8 will also come with a FREE HONOR X6 for a bundle price of Php 9,990 that will save you Php 9,990 as well. Lastly, a FREE HONOR X8 await you for every purchase of HONOR MagicBook X 14, priced at Php 28,790 which will give you Php 14,190 savings.

 

What are you waiting for? Check out your dream HONOR gadget from November 7 to 13, 2023 on 

HONOR officially opens 7th experience store in SM City North EDSA

 

In pursuit of providing quality service and making it more accessible to its aggressively growing market in the country, HONOR Philippines has unveiled yet another experience store yesterday in SM City North EDSA Annex located at 4/F Cyberzone.

“As our HONOR fans grow, it is our duty to bring our wide array of offerings closer to them. We are now in six stores nationwide – SM City Fairview, SM City Consolacion Cebu, SM City Marilao, SM City Grand Central, SM City Makati, and now are more than excited to officially open our newest experience store in SM City North EDSA,” said HONOR Philippines Vice President Stephen Cheng.

This momentous event was officiated by HONOR Philippines Brand Marketing Manager Joepy Libo-on, PR Manager Pao Oga, SM City North EDSA Assistant Mall Manager Gio Arandilla, and Leasing Manager Jorel Quan together with GMA Host and Actress Shaira Diaz.

In this jampacked store opening, the viral HONOR X9a 5G was put to a smash test yet again led by Diaz and lucky customers got the chance to win an HONOR smartphone. The newest and most powerful flagship of HONOR was also seen in a water dip test to prove its very high IP68 ranking.

It’s TechTok Wednesday on July 26!

Join HONOR Philippines’ Tech-Tok Wednesday if you’re itching to get HONOR products at a discount! You can get up to Php 2,000 off HONOR X6, X7, X8, X9, and HONOR 70 5G while HONOR MagicBook X Series laptops have great deals too! Tune in as HONOR goes live on TikTok on July 26, 2023 to get more freebies and prizes!

For more announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph) and TikTok: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

Make Mother’s Day special with these incredible deals from HONOR

Still thinking on how to #HONORmyNanay this Mother’s Day? Don’t fret because HONOR is here to offer you a wide range of smartphones and devices suited for your mom’s lifestyle! And the best thing about this is that you can get these for up to Php 2,000 worth of discounts, with free shipping and exclusive freebies nationwide through Lazada, Shopee, and TikTok Shop.

THE PERFECT HONOR PHONE FOR EVERY TYPE OF MOM

Looking for eXtra phones for your eXtra special moms? HONOR definitely got you! HONOR X7 has 5000 mAh large battery, perfect for moms who like uninterrupted calls with their kumares or binge-watching of their favorite dramas! HONOR X8, on the other hand, has 64 MP Quad Camera style for mamas who like taking Instagram-worthy pictures of their babies, grandchildren, and even furbabies!

HONOR X9a 5G is the best match for your adventurous and active moms who are always using their phones anytime, anywhere. With its Premium OLED Curved Screen, on the go moms would not worry now about cracking their screens. HONOR Philippines recently just released a limited edition of this in Midnight Black, so make sure to check it out before supplies run out!

SUPER DEALS FOR OUR SUPER MOMS THIS MOTHER’S DAY

Check out HONOR’s Mother’s Day Special where you can get up to Php 2,000 worth of discounts on select HONOR devices! Offers are available during online live selling sessions, so make sure to catch these from May 12 to 14, every 12 NN and 5 PM, through Lazada (https://bit.ly/3VGu3OV), Shopee (https://bit.ly/3J1Zv5n),  and TikTok (https://bit.ly/3IMaizo) to avail these exciting deals and discounts.

For more information and announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorphilippines/) and TikTok: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

HONOR continues to expand in PH, now in SM City Marilao and Marikina

 

HONOR Philippines Vice President Stephen Cheng, Brand Manager Joepy Libo-on, PR Manager Pao Oga, and Sales Director for Central Luzon Jim Li with SM City Marilao Tenant Relations Officer Rafael Martinez and AVPO North 5 and 6 Anna Datu

Manila, Philippines, April 29, 2023 – The leading smart devices provider, HONOR Philippines, has achieved another milestone with the opening of its third and fourth experience store in SM City Marilao and SM City Marikina. 

Officiated by HONOR Philippines Vice President Stephen Cheng, Brand Manager Joepy Libo-on, PR Manager Pao Oga, and Sales Director for Central Luzon Jim Li with SM City Marilao Tenant Relations Officer Rafael Martinez and AVPO North 5 and 6 Anna Datu in SM City Marilao and HONOR Philippines National Sales Officer Jett Hermosura and Regional Retail Manager Jen Rayala with Power Premium Area Supervisor Kiwi Billy Arce and Sales and Retail Operation Consultant Matt Basilan in SM City Marikina, both store openings were another jam-packed success for the tech giant.

“This is such a sweet success for us. Seven months ago, no one would have ever thought that we would grow this early and this fast. We really owe it to our loyal customers, that’s why we are making our services more accessible to more and more Filipinos,” said Stephen Cheng, HONOR Philippines Vice President.

To those who are on the lookout of the next HONOR experience stores to open, here’s the updated list from HONOR Philippines:

Ultra-Tough gets Tougher

The crowd-favorite HONOR X9a 5G that now comes in the new limited-edition Midnight Black color, sports a 120Hz Premium OLED Curved Display bringing users a large screen with an impressive screen-to-body ratio. HONOR X9a 5G has an impressive 64 MP Super Triple Camera and a 2-Day Battery Life.

It was tested yet again during the store opening in SM City Marilao where select fans participated in the viral HONOR smash challenge. Lucky winner got to take home an HONOR smartphone.

Visit your nearest HONOR Experience Store or any partner dealer store now as this HONOR X9a 5G Midnight Black comes in limited stocks only!. It is also now available through your favorite online stores – Shopee (https://bit.ly/3oh9VGt), Lazada (https://bit.ly/3L0VuyT), and TikTok Shop (https://vt.tiktok.com/ZS8WXk7ow/), still priced at P16,990.

You can find the HONOR Experience Store in SM City Marilao at Second Level while the HONOR Experience Store in SM City Marikina is at Cyberzone.

For more announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorphilippines/) and TikTok: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.