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Shopee is breaking down barriers and
opening up new horizons for Filipino Micro, Small, and Medium Enterprises
(MSMEs) with the launch of #TatakPinoy
International. This groundbreaking initiative empowers local sellers to
expand their business and connect with international customers, strengthening
the global presence of Filipino brands. It will also empower Filipino
entrepreneurs and artisans to showcase their talents and products to an
international audience, promoting Philippine culture, craftsmanship, and
ingenuity globally. This free program will be available first to Shopee’s
markets in Singapore and Malaysia.
#TatakPinoy International represents
a significant stride towards Shopee’s mission of empowering Filipino businesses
in the digital era by giving them opportunities to grow, develop, and reach a
wider audience. This can be seen in Shopee’s efforts through their various
services and features, such as Shopee Live, Shopee Affiliates, and Shopee
University, which offer sellers an avenue to learn how to start their
e-commerce business, upscale their brand, and form tight-knit communities with
KOLs and buyers simultaneously.
“Shopee’s core
mission has consistently been to support the growth and success of Filipino
entrepreneurs. We’re excited about their potential to expand their presence
globally through #TatakPinoy International. This underlines our unwavering
dedication to fostering local economic growth and forging sustainable
opportunities for our community of local MSMEs. We will remain committed to
harnessing the transformative potential of technology to facilitate long-term
growth for our Filipino sellers,” shared Vincent
Lee, Head of Shopee Philippines.
#TatakPinoy International will soon be open to
all Shopee sellers, promising a shopping experience with seamless cross-border
logistics support. This is similar to its present system, yet with a broader
reach. It will help Filipino sellers connect with overseas buyers, which Shopee
and its third-party logistics partners will process to fulfill the order
successfully. Shopee sellers and brands can maintain their local selling
experience but can now reach a wider buyer pool and higher order volume to
expand their consumer base to Shopee users in other markets.
Shopee’s new program is a significant
development for the Philippine e-commerce market and aligns with the
Philippines’ broader economic goals. It is expected to benefit local sellers
and enhance cultural exchange and collaboration across Southeast Asia.
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