PLDT Inc. (PLDT) is the most valuable brand
in the Philippines based on an independent 2023 study by Brand Finance, a
London-based business valuation and strategy consulting firm.
With a 2% annual increase in brand value to
US$2.6 billion, the performance of the country’s largest integrated telco
contributed to the brand capturing a higher market share of the fiber industry,
which led to a 45% improvement in year-on-year revenue.
Besting other brands in telecommunications,
banking, and food service, PLDT was cited by Brand Finance for its consistent
focus on innovation as a driver to improve customer service and propel the
nation towards becoming a financial and technology hub.
PLDT’s sustainability initiatives were also
recognized. The Brand Finance report indicated that the brand posted the
highest Sustainability Perceptions Value among all brands listed in its
rankings at US$222 million. Brand
Finance cited the use of carbon fiber technology for cell towers and the
deployment of solar roof top panels leading to a reduction of over 137 tonnes
of greenhouse gas emissions.
“PLDT greatly appreciates the latest and
prestigious recognition from Brand Finance for being conferred as the Most
Valuable Filipino Brand this year. This inspires us more to continue providing
the vital connectivity that powers our digital economy, enabling us to help
transform the country into a globally competitive and digitally-empowered
nation,” said Alfredo S. Panlilio, President and CEO of PLDT and its wireless
subsidiary, Smart Communications, Inc. (Smart).
Alfredo S. Panlilio, President and CEO of PLDT |
“This recognition clearly shows that our
efforts to proactively create brand loyalty, awareness, associations, and
maintaining international standard of our products and services among our
stakeholders are paying off,” Panlilio added.
Brand Finance also lauded PLDT’s deployment
of carbon fiber cell site towers, an environmental initiative that seeks to
reduce the amount of carbon dioxide produced by up to 70%, as compared to using
traditional steel towers. Carbon fiber towers also use less land space,
reducing the need for land repurposing.
“We sincerely thank Brand Finance for this
distinction – a testament to our ardent investments in the fiber industry and
good corporate governance,” Panlilio said.
In support of the government’s digitalization goals, the citation also
reinforces PLDT and Smart’s commitment to bridge the digital divide – a mandate
of the Private Sector Advisory Council (PSAC) Digital Infrastructure group,
where Panlilio sits as a founding member.
PLDT and Smart’s efforts recognized by
Brand Finance are among the broad range of initiatives undertaken by the Group
in its continuing drive to elevate customer experience and become the region’s
leading ESG telco. These objectives are two of the five pillars of PLDT and
Smart’s multi-year transformation launched in 2022, in response to the rapidly
shifting market conditions in the Philippines.
“We sincerely thank Brand Finance for this
distinction – a testament to our ardent investments in the fiber industry and
good corporate governance,” Panlilio said.
In support of the government’s digitalization goals, the citation also
reinforces PLDT and Smart’s commitment to bridge the digital divide – a mandate
of the Private Sector Advisory Council (PSAC) Digital Infrastructure group,
where Panlilio sits as a founding member.
PLDT and Smart’s efforts recognized by
Brand Finance are among the broad range of initiatives undertaken by the Group
in its continuing drive to elevate customer experience and become the region’s
leading ESG telco. These objectives are two of the five pillars of PLDT and
Smart’s multi-year transformation launched in 2022, in response to the rapidly
shifting market conditions in the Philippines.
No comments:
Post a Comment