In this year’s first all-virtual Philippine Digital Convention (PH Digicon 2020), PLDT Enterprise specifically designed and developed a breakout session that aims to share business insights, global best practices and innovative digital technologies that enable organizations to respond, recover, reinvent and reemerge as industry leaders during these trying and unpredictable times.
Carrying the theme, “IMPACT”, the recently held PH
Digicon 2020’s objective is to go beyond just being an avenue of intellectual
and technical discourse, but to also inspire attendees to leverage on
technology and heed the call to make a positive impact on society and in the
process contribute to the formation of a stronger and more resilient nation
moving forward.
Resilient Companies Win
Product Management Head of the Disruptive Business
Group of PLDT Enterprise Amil Azurin started by stating that evidently, the
pandemic redefined the business landscape across all industries and in all
directions. Disruption at different stages have been felt by every person,
industry, and country. Resilience therefore is now top of mind for most CEOs
today, and if done right, it can spell the difference between winning and
losing in the coming months ahead.
“History has shown that companies who deliberately
and purposely developed capabilities to face and handle disruptions are most likely to thrive, or in other words, resilient companies win.
These outliers, respond immediately to safeguard itself from dangers and
difficulties, they plan ahead to recover and they innovate and reinvent
themselves to outperform their peers and ultimately emerge as market leaders,”
Azurin said.
He also noted that six months after the lockdown,
most companies have addressed the immediate needs of their organizations like
enabling work from home and keeping employees safe and adopting new ways of
working. Businesses are now dealing with
critical operational issues like how to effectively engage with a predominantly more digital
customer base, automating manual backend
processes to make the supply chain flow smoother and faster, and how they can
fortify and enhance cybersecurity posture and capabilities, to name a few.
He further emphasized that the process of building
resilience also includes leveraging on the capabilities of a trusted technology
partner like PLDT. Furthermore, he encouraged everyone to leave the
complexities to PLDT and make PLDT an integral part of the ever-evolving
transformation journey. “Within reach are digital technologies, domain
expertise and global best-practices that can help organizations be more agile
and be more resilient.”
Redefining Business Resilience with ePLDT
During the Breakout Session, PLDT Enterprise –
through its ICT arm ePLDT - highlighted the capabilities, business benefits and
transformative values that the different “Centers of Resilience” such as Data
Center, Managed Operations Center and Security Operations can bring to the
Enterprise market.
Simplifying Multiple Business Complexities
Digitalization plays a huge role in economic
resilience. Rizel Raganit, Product Manager of PLDT, says that business-critical
applications that are residing in sensitive IT infrastructure such as servers
and databases, should be located, stored and maintained in a secure, protected and managed
environment to efficiently perform its task. And VITRO Data Center is best
suited for this mission.
VITRO Data Center remains to be the preferred
collocation service facility of choice for Global Hyperscalers, Digital Content
Providers, telecommunication operators and various Enterprises.
Its proven track record of adhering to global
standards and sustainability initiatives, maintaining and achieving service
level availability levels, growing numbers of certified technical experts and
innovative culture have undoubtedly fortified its stature as the leading and
largest Data Center facility network in the country.
VITRO’s 10 Data Center facilities that are
strategically located across the archipelago and having an aggregate capacity
of over 9,000 racks and total power capacity of 70 Megawatts, continues to
support and enable the needs of organizations to transform their business
continuity and resiliency capability as we all move forward and face the new
normal.
Bernice Pineda, Business Development Manager for
Cyberspace, ePLDT meanwhile points out that cyber resilience requires more than
technology solutions that can block attacks. Preventing an attack is important
but businesses need to be prepared for the eventuality that an attack can get
through.
“It is important to predict our risk of attack,
detect compromise as soon as possible, and to be able to respond and mitigate
attacks as needed,” Pineda shares.
Rai dela Torre, ePLDT Head of Business Development,
delves further into the proactive monitoring
solutions of ePLDT for businesses in the country. He cites that 43% of
customers still rely on precarious manual eye balling and tracking of machine
performance and this is done with different tools, report formats, and
trackers.
Industry Solutions Manager at ePLDT Paul Inocencio
discusses that recent events have brought about the rapid adoption of digital
business tools in order to increase productivity while working remotely through
increased automation and collaboration. The cloud has never been more relevant
today than it was before. From video conferencing and online collaboration to
real time sales monitoring, sales engagement, and office functions. Inocencio
talks about the facets about business to make automation simpler and
successful. Business tools may simultaneously be used virtually, helping
professionals achieve their goals wherever and whenever they may be.
Disruption and Resilience
The disruptions felt this year due to the pandemic
brought new meaning to the term business resilience. The adaption of innovative
technology solutions, embracing a more agile and flexible work culture and
adherence to a safer but more efficient new ways of working have made
enterprises, and their employees, more optimistic about business growth
prospects in the near future.
With the establishments of meaningful partnerships
and deliberate collaboration with ePLDT, industries nationwide can look forward
to a more safer, stronger, competitive and resilient future.
The Philippine Digital Convention (PH Digicon 2020)
was organized by PLDT Enterprise, the B2B arm of the largest and only
integrated telecommunications company in the Philippines.
