Spark Global’s Toppan AR marker makes its mark

Let’s go into the tenets of why the Spark Global’s AR Marker Technology sets the standard in Augmented Reality in the Philippines and learn how to properly benchmark this tech field.

Presently, there are two types of AR in the market: marker and picture-based. Between these two technologies, the marker type is the better option compared to the picture-based when using AR.

Why? Marker-based AR’s are readable on a global scale and readily usable based on a wide selection of content whether movies or sound, 3D-based computer graphics, or links to web pages. While the picture-based marker or the locally-produced AR’s, content is just limited to plain 3D and videos.

In terms of recognition capabilities, marker-based ARs can be more easily identified than picture-based. While many applications use picture recognition, they are actually recognizing hidden points in the picture. Sometimes, however, the dots’ positions are re-used resulting into a longer waiting time needed to verify the positions of these hidden dots thus, causing the problem of users not knowing where to point the camera. Also, some applications compel users to double tap on the screen, and that usually entails a considerable amount of processing before downloading of content can begin.

While the qualities of marker-based AR technologies far outweigh those of picture-based, a lot is still to be desired for when it comes to efficiency, compatibility, accuracy and of course, ease of use.

This is where Spark Global Tech System Inc.’s Toppan AR technologies come in.

The Toppan Marker Recognition technology is generally deemed as the fastest in the market with regard to recognition and lauded for its user-friendliness. Every Toppan AR marker is thought to be unique since it points to a single content in the server so there is no room for confusion as the dots are clearly defined.

Plus the fact that the Toppan AR marker works on a wide variety of mediums, whether printed or non-printed materials, projected screens, LCD or LED monitors or even T-shirts, that are used for interactive campaigns, food packaging, promotional videos, 3D animation or flyers, guide books with video documentaries, makes this marker an even more hardworking option.

Recognition-wise, the Toppan AR marker has the distinct advantage over other marker-based technologies. Even low-end smartphones with their not-so-high-resolution cameras will not encounter any difficulty in distinguishing because it emits an aiming point with which to scan the markers. It’s so convenient, it’s as if the user already knows the specific area where to scan just like a point and shoot.

“What separates us from other AR companies is our seamless technology that is substantially of the best quality in the category, in so many ways. In the end, customers will distinguish our difference by benefitting from various globally-competitive advantages for their businesses and markets,” explains Rowi Bautista, Managing Director of Spark Global Tech Systems, Incorporated.

Spark Global Tech Systems, Inc. is the exclusive distributor of AR technology in the Philippines. The company offers business management software like HR, Payroll, Accounting, Sales and Inventory systems, Access Control Systems, Smart Cards and some of the best global technologies and business solutions based on Clients’ needs and business objectives.

Spark Global Tech Systems, Inc. is headquartered at 1805A East Tower, Philippine Stock Exchange Center, Exchange Road, Ortigas Center, Pasig City. For more information, contact (+632) 532-8579 or email info@sparkglobaltech.com or visit www.sparkglobaltech.com.

Innovative and pioneering media enhancement technology now in the Philippines

Photo shows (right) Vijay Vasandani, Marketing Director of Spark Global Tech Systems, Inc., as he demonstrates how AR technology works

Pinoy smartphones users and netizens has something to look forward for with an introduction in the country of a new technology that is becoming a hit worldwide.

Innovative media enhancement technology “Augmented Reality” or simply “AR,” which integrates digital information into a real environment in real time, is now available in the Philippines.

This was announced by the executive of Spark Global Tech Systems, Inc., the exclusive partner of AR-based technology in the Philippines that is under license from Toppan, a 115-year-old company and is one of the largest global printing companies in Japan.

Augmented Reality is a technology used to superimpose virtual images onto photos taken by a smartphone in real time. Compared to an earlier technology called “virtual reality,” which is more of creating an artificial environment, AR utilizes an existing environment and “superimposes” new information on top of it.

This technology is a hit all over the world upon its introduction since it adds extra value to any existing media platform by providing a realistic spectacle and a true-to-life sensory experience. The technology is highly personalized according to requirements and can be changed from time to time. The content can be made trendy and unique in order to attract attention, totally interactive and is vastly accessible due to the high number of smartphone usage in the country.

Any type of content, whether link to sounds or tracking movies. You can also create your own 3D CG or provide links to web pages.

Among the common uses or applications of AR technology is mainly through media and advertisements, as a form of digital incentives through a smart device, interactive print campaigns, food packaging, promotional videos, 3D animation, 3D flyers, guide books with video documentaries, or even a trade show presentation tool and other business-related needs.

This advanced AR technology can be experienced through the “AReader,” which is downloadable via the Apple App Store or Android’s “Google Play.”

Photo shows (right) Rowi Bautista, Managing Director of Spark Global Tech Systems, Inc., as he explains the Augmented Reality (AR) technology – an innovative technology from Japan that integrates digital information into a real environment in real time. AR technology is now available in the Philippines.

"Given the robustness of the media industry here in the Philippines, we are quite excited in bringing AR technology to the country. We know that it will be an exciting proposition to big companies here who want to ‘up the ante,’ so to speak, when it comes to creativity in digital advertising platforms and bringing in a whole new experience. We’re beyond delighted that AR is here right now for progressive companies and businesses to utilize and our team is looking forward to collborating with them,” explains the Managing Director, Rowi Bautista.

Spark Global Tech Systems, Inc. is the exclusive partner of AR technology in the country. The company also offers powerful business solutions through a wide range of technologies such as systems for HR Information, Payroll, Accounting, Sales and Inventory, Access Control and Security, Smart Cards, Research and Development, and even Banking Solutions. With them, ‘Converging Technologies’ of companies in order to go beyond boundaries is now made possible.

Spark Global Tech Systems, Inc. is headquartered at 1805A East Tower, Philippine Stock Exchange Center, Exchange Road, Ortigas Center, Pasig City. For more information, contact (+632) 5328579 or email info@sparkglobaltech.com or visit www.sparkglobaltech.com.