For
over 30 years, Rosie A. Dominguez has been the driving force behind Alsons
Development and Investment Corporation (Alsons Dev), Davao City's leading real
estate developer. Her dedication, strategic vision, and unwavering commitment
to excellence have not only propelled the company to new heights but also
significantly shaped the landscape and enhanced the quality of life in Davao.
Following
her retirement as Executive Vice President, it is fitting to look back on
Rosie’s remarkable achievements and her lasting impact on Alsons Dev.
A legacy of pioneering developments
Ladislawa
Garden Village, one of Rosie's earliest achievements, stands as a key milestone
in Davao’s real estate history, being the city's first gated subdivision with
leisure amenities.
Rosie’s
tenure is highlighted by groundbreaking projects that have transformed
residential living in Davao. A major milestone was the relaunch of the
company’s initial residential project, Ladislawa, into Ladislawa Garden
Village. This project was Davao's first themed residential community and the
city's first subdivision with country club facilities, setting a high standard
for future developments.
From
1994 to 2010, Alsons Dev built a reputation for exceptional living spaces by
incorporating community-centric designs. Projects like Woodridge Park, Las
Terrazas, Northcrest, Fernwood, Wood Lane, and Eden Ridge established the
company as a leader in creating high-quality residential environments.
In
2013, Rosie led the development of Northtown, a vibrant township designed to
meet the city's evolving needs. This was followed in 2016 by the introduction
of a new mid-cost housing brand, Nurtura Land and Home, with Narra Park
Residences as the maiden project.
The
2022 launch of Poblacion Market Central further diversified the company’s
portfolio and enhanced the local shopping and dining experience. Poblacion is
the new home of the shops from the Aldevinco Shopping Center, Alsons Dev’s
pioneering shopping center that operated from 1965 to 2021.
Expanding
beyond Davao, Alsons Dev also ventured into Alabel, Sarangani in 2023 with the
launch of a master-planned, mixed-use township, Avia Estate, and Narra Park
Residences Avia.
Celebrating Success and Excellence
Rosie’s
exceptional leadership didn't go unnoticed, as Alsons Dev earned numerous
recognitions under her guidance. From 2020 onwards, the company was named one
of the top real estate developer partners at the BPI Partners Appreciation
Night, honored as one of the top local developers in terms of title delivery
and production.
Additionally,
Narra Park Residences and Northtown Residences both received accolades from the
11th PropertyGuru Philippines Property Awards and The Outlook 2023: Philippine
Real Estate Awards by Lamudi, further demonstrating the company’s versatility
and excellence in the real estate sector.
Passing the Torch
Rosie's
influence extends beyond projects and awards. Her dedication has been key to
establishing Alsons Dev as the leading real estate developer in Davao City,
fostering a strong organization poised for continued success.
Rosie Dominguez (center) is joined by Miguel Dominguez,
Alsons Dev’s new President and CEO (second from bottom left), and the company’s
top executives. Under Rosie’s leadership, the team thrived, building a
foundation of trust and collaboration that elevated Alsons Dev to new
milestones.
Reflecting
on her career, Rosie shared, “It’s been an incredible journey working alongside
talented individuals to build Alsons Dev and positively impact Davao. Together,
we’ve created thriving communities and a strong sense of belonging. I’m
confident that our team will keep excelling and enhancing the lives of
Mindanaoans for years to come.”
As
Rosie retires, her son, Miguel Rene A. Dominguez, takes the helm as the new
President and CEO of Alsons Dev. The young Dominguez has previously held
various key roles within the Alcantara Group group of companies, bringing a
wealth of experience and a fresh perspective to his new position.
Miguel
expressed, “My mother’s dedication and vision have profoundly shaped the
company and the city. I am honored to continue her legacy of creating
exceptional living environments and contributing to Davao City's growth.”
Rosie’s
retirement marks the end of a significant era at Alsons Dev but also heralds a
new chapter of growth and opportunity. With a solid foundation and a
forward-looking vision, Alsons Dev is well-positioned to continue shaping Davao
City’s landscape and delivering outstanding living experiences for future
generations.
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