PLDT Enterprise has recently launched its MVP Bossing Awards campaign to inspire enterprises to rediscover and reinvent their businesses today to successfully thrive in the future. This year’s theme, “Rediscovery, Reinvention,” aims to convey a message of hope, and in recognition to and show appreciation for local business owners who are overcoming the challenges brought on by the COVID-19 pandemic.
Instead of the
usual awards night gathering, this year’s MVP Bossing now takes form as a
digital campaign in deference to social events shifting to virtual space given
the global health crisis.
For aspiring MVP
Bossing Dr. Carl Balita of the Carl Balita Review Center (CBRC), the pandemic,
while it did catch him by surprise because of the challenges that faced him and
his business, made him rethink about shifting his business to a digital space.
“There were many
realizations for this year, and one of them is that we never thought there were
many opportunities offered due to the health crisis we all faced,” Dr. Carl
Balita shares.
With the imposed
community quarantine measures, CBRC—the number one review center with 120
branches locally and internationally—saw the need to shift its review classes
digitally. A long-standing partner of PLDT for several years, the fortified
partnership between CBRC and PLDT strengthened the digital capacity of CBRC to
enable students to continue their learnings despite the challenges of the
global pandemic.
Dr. Carl Balita,
CBRC’s founder and a multi-awarded entrepreneur and corporate trainer, says
that the services that CBRC offers is beyond what is expected. “We have made
available all our analog books into digital format, transforming them so that
anyone has access to these materials.” He adds that “the shift to e-learning
has left a positive impact to our many branches of CBRC nationwide, a decision
we are glad we made.”
If there is any
learning, he, an educator for decades has realized from the pandemic is that
“we also do service but we also have to be a good follower. It is no longer
just about work, results, and outcomes, but also about the processes.”
He says that the
future is now flexible. “It is not about profit, but being more humane. It is
also now about rediscovering one’s purpose. More importantly, the organization
now has to repurpose.”
Dr. Carl Balita
admits that his greatest assets are the people around him. “You’re not doing
this business alone. Do not take these challenges alone. I am fortunate to have
people surrounding me who are my most cherished gifts. And others should
realize that too. People around you will help you through.”
Jovy Hernandez,
ePLDT President & CEO and SVP & Head for PLDT and Smart Enterprise
Business Groups commends aspiring MVP Bossing Dr. Carl Balita. “When CBRC
availed of PLDT’s BEYOND FIBER connectivity solutions, it was clearly an
appreciation of the importance of going beyond in servicing CBRC’s students
with quality classes without risking their health and safety,” he stated. “We
remain committed in supporting the efforts of schools and learning institutions
for e-Learning, and we applaud CBRC’s ongoing efforts for a virtual learning
space.”
CBRC is the first
and only ISO certified company of its kind in the country. It has received
multiple awards from the DTI and PFA—pushing it to become a brand leader with
physical presence in almost all major cities in the Philippines.
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