The future of CRM: Boosting B2B power with customized sales experiences

Today we are featuring Ms. Anna Tan, Head of Applications, Oracle Philippines and her article: "The future of CRM: Boosting B2B power with customized sales experiences"

 

As the Philippines and the rest of the world continue to fight global public health issues, various companies are making sure that they are fully equipped to handle any challenges that may arise — which include lengthy lockdowns and other strategies that would devastate the economy.

 

In addition, there’s little doubt that the exponential pace of technology innovation will continue, creating the opportunity for one of the most exciting periods of positive change and progress in history.

 

Many companies will need to transform their business systematically—and leaders have learned they need speed and agility to outpace change and succeed.

 

Regarding B2B, we need to acknowledge that the B2B sales environment has fundamentally shifted. It’s no longer just about getting in front of a decision-maker and making a good first impression; it’s about a buying relationship built on openness and bi-directional value creation.

 

Let’s take a look at two observations from the field.

 

Rebalancing of control between buyers and sellers

 

The B2B buyer is more in control of the sales journey than ever before. Buyers are also savvier about where they get their information. And the sellers? They’re fully aware that they’ll have to largely trash their playbooks and embrace the new rules of winning sales through influence.

 

Blurring boundaries within industries

 

The market demands a highly interoperable environment where multiple parties contribute to deliver and consume compelling products and services. Now the challenge: Most companies’ systems weren’t designed to empower sellers with helpful insights from customers, enterprises, and ecosystem data.

 

This means they don’t have the capabilities needed today. But without them, companies are undoubtedly headed for issues with sales effectiveness, growth, and talent retention.

 

Here’s our secret recipe: meeting clients where they are, helping them to accelerate the pace of their transformation, unlocking talent potential, and above all making sure they are adaptable. All values are shared with Oracle. This is the key to building a resilient organization ready for the future.

 

Focusing on the future of CRM, it’s critical to understand that marketing and sales are just the edges of an end-to-end process which starts with creating a marketing campaign to closing the sale.

 

Here’s my IDEA of the future of engineered selling: IDEA stands for Intelligent, Data, Ecosystem, Architecture.

 

Intelligence is about filtering the noise to increase productivity of the sellers. This is the realm of automation and AI.

 

Data is about creating a modern data foundation and taking advantage of it. It requires breaking silos. This treasury has never been monetized enough.

 

Ecosystem enablement. Critical in the B2B world is the interoperability with partners, customers, and capabilities such as partners’ experience, onboarding, and enablement.

 

Architecture. We’ve been doing Technology Vision, a trends report, for 22 years. In 2013, we declared that “Every business is a digital business,” then we highlighted that every business is a technology business, and in our recent issue that every business is a metaverse business. In this context, architecture matters more than ever.

 

The sweet spot for Oracle Fusion Marketing and Sales

 

Oracle Fusion can bridge the divide between the two, helping marketers and sellers focus on what they do best: building relationships and closing deals. This can be a tangible value for them, their companies, and the market.

 

By unifying in real-time customer intelligence with data from the ecosystem of third parties but also ERP and HR systems, sellers can get support in generating ideal quotas, manage territories, align sales compensation, and create sales plans. Innovation is native here.

 

The future of selling is a boundaryless, adaptable, and radically human architecture engineered to harness the power and elasticity of cloud combined with AI and machine learning.

 

Accenture and Oracle, who have been partners for over 30 years, continue the tradition of bringing unparalleled innovation, industry, and technology acumen to their joint clients. In the current scenario, we can help clients gain a competitive edge by winning sales, retaining customers, and continuing to grow.

 

Acer unveils Eco-Conscious Vero Line with the Acer Chromebook Vero 514

 

Acer unveils the new Acer Chromebook Vero 514 – the first Chromebook in its line of eco-conscious Vero devices that reflects the company’s commitment to sustainability by offering consumers and commercial customers more options that allow them to reduce their ecological footprint. The new Acer Chromebook Vero 514 (CBV514-1H/T) features a thoughtful design that takes the entire product lifespan into consideration, since it is easy to upgrade, repair, disassemble and recycle. It also uses recycled materials in most areas of the product including 30% post-consumer recycled (PCR) plastic in the chassis and 50% PCR plastic in the keycaps, 100% ocean-bound plastics on the touchpad surface and 90% recycled paper packaging.

“The simplicity, security and speed of Chromebooks are the ideal complements to our Vero line’s focus on delivering powerful devices that keep an eye on the environment,” said James Lin, General Manager, Notebooks, IT Products Business, Acer Inc. “The new Acer Chromebook Vero 514 is the next step in embodying our Earthion mission by developing eco-friendlier products that have a positive ecological impact on our customers’ businesses, homes and schools.”

Reduce, Reuse and Recycle

The new Acer Chromebook Vero 514 broadly integrates the use of PCR plastic with 30% in its chassis and screen bezel, and 50% in the keycaps and speakers. In addition, the Chromebook contributes to the reduction of plastic waste in the ocean as it uses ocean-bound plastics in its internal fan housing and on its OceanGlass^™ touchpad, which provides a sleek, glass-like texture and responsive tactile feeling.

The new Chromebook was especially designed for an extended product lifespan to minimize environmental impact. Making repairs and upgrades to the memory and storage are now simplified with the use of standard screws on the bottom cover. The unique exterior features a paint-free chassis with a cobblestone gray finish and a display panel which is 99% recyclable. The Acer Chromebook Vero 514 has a life-extending impact-resistant exterior that meets MIL-STD 810H^[[i]] testing standards, a reinforced design that protects it from drops as high as 122 cm (48 inches).

Acer Chromebook Vero 514 Delivers Strong Performance

Powered by the latest 12th Gen Intel^® Core^™ processors and featuring Intel^® Iris^® Xe graphics^[[ii]], the Acer Chromebook Vero 514 tackles collaboration, productivity and entertainment needs. The fast-charging battery keeps customers powered longer throughout the day as the Chromebook can charge up to 50% of its 10-hour battery life[iii] in just 30 minutes.

The 14-inch full HD anti-glare Corning Gorilla Glass display – available on the touchscreen option – boasts 300 nits brightness and a wide 100% sRGB color range, providing a more vibrant and compelling viewing experience. The Acer Chromebook Vero 514 sports a thin bezel design that delivers an impressive 88% screen-to-body ratio. The full HD flare-reducing webcam and DTS audio with Smart Amplifier provides high-quality video conferencing on the new Chromebook.

Designed for creating and connecting, the Acer Chromebook Vero 514 features fast and reliable Wi-Fi 6E and connects to a range of devices and displays. It also provides charging capabilities through its port selection, including two USB Type-C, USB 3.2 Type-A and HDMI.

Acer Chromebook Enterprise Vero 514

The Acer Chromebook Enterprise Vero 514 equips enterprise users with various ChromeOS business capabilities, empowering employees at green-minded organizations, call centers, healthcare organizations and other businesses with greater operating efficiency and productivity. The Chromebook Enterprise Vero 514 ships with the business capabilities of ChromeOS unlocked, including advanced security, reporting and insights, scalable cloud-based management and zero-touch enrollment.

Recyclable Packaging Further Reduces Environmental Impact

The packaging uses recyclable material to help minimize environmental waste. The box is made from 90% recycled paper, while the notebook bag and keyboard sheet are made from 100% recycled plastic. The adapter sleeve is made from paper, instead of using the traditional plastic bag. Once the Chromebook is set up for use, the device’s inner packaging can be transformed into a multi-purpose triangular laptop stand or be used for other household or office functions^[[iv]].

Full line of Eco-Minded Acer Vero products

The new Acer Chromebook Vero 514 is the latest addition to Acer’s Vero line which includes Aspire Vero laptops, Veriton Vero All-In-One, Vero monitors, Vero projector, and Vero branded accessories, including a mouse and keyboard.

Acer Earthion

The Vero lineup of products was initiated under the Earthion initiative, Acer’s mission to leverage its strengths, supply chain partners, customers and employees to develop innovative and integrated solutions to help tackle environmental issues for a more sustainable future. Earthion’s objectives include Acer’s RE100 commitment to source 100% renewable energy by 2035, more eco-friendly product designs, and the reduction of Acer’s supply chain carbon footprint.

Exact specifications, prices, and availability will vary by region. To learn more about availability, product specifications and prices in specific markets, follow Acer on its social media platforms: @AcerPH on Facebook, @acerph on Instagram, and @acerphils on Twitter or go to www.acer.com.

 

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^[i] Sand and Dust testing based on MIL-STD 810F. MIL-STD 810G/H is a testing protocol conducted in controlled settings and does not guarantee future performance in all situations. Do not attempt to simulate these tests, as damage resulting from this will not be covered by Acer's standard warranty.

[ii] Specifications may vary depending on the model and region. All models subject to availability.

[iii] Battery life may vary depending on model and configuration. Based on Google power_LoadTest. (http://www.chromium.org/chromium-os/testing/power-testing). Actual battery life varies by model, configuration (including storage capacity, RAM capacity, processor in use, display type and resolution, etc.), applications, power management settings, operating conditions, and utilized features.

[iv] Suggested for static use (such as video conferencing, viewing videos, etc.).

 

Media Contacts

Browne Communications, Inc.

Alyssa Berdin                  Tel: +63 917 8291858       Email:alyssa@brownecomm.com

 

TAGS : Acer, Acer Philippines, Earthion, Acer Chromebook Vero

 

Playpark’s Dream of a New World announces closed Beta test, offers new adventures

 

It's official! Playpark’s newest mobile RPG title Dream of a New World (DNW) will open the doors of Mulland for a Closed Beta Test (CBT) starting August 31 - September 5, 2022. During this time, pre-registered players will be able to experience the Beta version of the game together with their friends. Do note that there will be a server wipe after the CBT.

 

The CBT comes after the limited-capacity Alpha Test conducted last July 21 - 24, 2022. The PlayPark DNW Team, working with the developers from Archosaur Games, have incorporated the improvements from the Alpha Test in order to bring the game one step closer to its grand launch. And to celebrate the Closed Beta, the team has lined up a lot of in-game and community activities for the pioneer Dreamers who will take their first steps into the world of Mulland!

 

All pre-registered participants who play during the CBT duration will receive the exclusive ‘CBT Pioneer’ signature for claiming during the official launch of the game. There will be stretch goals containing more rewards, costumes, and a title if the milestones are met! You can still pre-register on Play Store or App Store to join the Closed Beta Test. Just search for ‘Dream of a New World’ on these app platforms and tap ‘Pre-register’ or ‘Pre-Order’.

 

During the CBT period, the PlayPark Dream of a New World team will also be giving away random rewards at random intervals to players who are online and can participate in the activities and tasks that the GM will announce. The rewards include costumes, gear, special pets, mounts, headgear, and even diamonds to fuel your gacha needs!

 

Other activities include a Level Race open to all CBT participants and winners will get lots of in-game rewards to help in their adventure. There will also be an Aether Purification Run with the GM where players can team up with the Dream of a New World GMs to speed clear dungeons through the power of teamwork and friendship!

 

If you’re an aspiring content creator, then you’re in luck! The PlayPark Dream of a New World team is looking for streamers, guide creators both video and written, and cosplayers! All you need to do is get your portfolio sorted and fill out the special form and wait for feedback from the team! Exclusive Dream of a New World gear, merch, and a title will be reserved for chosen content creators, so get those ideas flowing while you’re experiencing Dream of a New World!

In the spirit of adventure and discovery, Dream of a New World is going on their Stop Over Tour! This month, the Mulland Council is going North together with official gaming partner PC Express. Check out the Dream of a New World booth with special guests Nics Orense and surprise guests on August 27, 2022 in SM City Urdaneta!

For more information and updates, check out the Dream of a New World SEA Facebook page.

 

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About Dream of a New World SEA

Dream of a New World SEA is an exciting mobile MMORPG game that combines turn-based strategy mechanics with pet collection and evolution to give players their dream adventure. Explore a vast new world filled with creatures both cute and deadly, build communities with your friends and allies, and raise the ultimate pet companions through your journey.

Aside from a very interactive storyline, Dream of a New World SEA also has cross-server PvP so you can test your team’s prowess against players from all over Southeast Asia. You can also show off your pet collection and purchase power-ups and outfits for them as they grow on your journey.

 

Along with Adventure Mode and PvP, players can also form guilds and participate in guild activities to earn points and grow their prestige. Dream of a New World SEA also features a housing system you can furnish and make your own. If you’re in a guild, you can be neighbors with your guildmates and create the ultimate village you can decorate and where your pets can be showcased. Other social activities are also baked into the game like a Best Buddy System, marriage options, and even guild racing events.

9.9 Super Shopping Day: Shopee delivers bigger, more rewarding experiences for all Filipinos

 

Driven by its goal of serving Filipinos wherever they may be, Shopee continues to deliver ease and convenience for all through its highly-anticipated double day sales. With the upcoming 9.9 Super Shopping Day, the start of its year-end shopping season, Shopee gives everyone much to look forward to with a new community-building project, the greatest selection of deals, entertaining activities, and exciting prizes.

 

Win a Shopee-sponsored Community Project for your Barangay

Beyond offering the best deals through its double day sales, Shopee continues to work towards utilizing its resources and technology to help underserved communities across the Philippines. Especially crafted to welcome the start of the 9.9 Super Shopping Day, Shopee has launched Barangay Shopee, the newest initiative under its Shopee Bayanihan CSR program, where users can win a sponsored community project for their barangay, such as a new basketball court, multi-purpose hall renovation, and public school supplies. 

 

From August 25 up to September 9, Shopee users from all over the Philippines can nominate their barangay for a chance to win a community project of their choice that addresses their barangay’s needs. To join the initiative, users simply need to post their video entries on Facebook and submit the link via the Barangay Shopee page in the app.

 

“Mas Mura sa Shopee” deals and upsized brand promos at the 9.9 Super Shopping Day

From August 26 up to September 11, users can enjoy unbeatable “Mas Mura sa Shopee*'' offers on a wide variety of essentials, sitewide free shipping with no minimum spend, and exciting ₱1 Deals at the 9.9 Super Shopping Day. Shoppers also get to enjoy discounts from leading brands such as INSPI, Garnier, Dreame, Sabbat, OPPO, GameXtreme, Huawei, Colgate-Palmolive, Crocs PH, Uni-Care, Johnson & Johnson, Abbott Philippines, Pedigree and Whiskas, Belo Essentials, P&G Beauty, Unilever, Ace Hardware, Adidas, Xiaomi, POCO, Bosch, Chef’s Classics, Enfagrow, and Lactum. 

 

Shop & Win up to ₱1 million and more exciting prizes

Big rewards await lucky shoppers with Shopee’s newest game, 9.9 ShopeePay Shop & Win Up to ₱1 million. To join, users need to purchase on the Shopee app and claim their code from September 1 to 9 for a chance to win up to ₱1 million at our draw. Viewers of the draws from September 2 to 9 also stand a chance to win exciting prizes with Guess to Win, a daily in-app game that rewards one lucky viewer with thousands of cash via ShopeePay when they guess the winning bag.

 

Non-stop fun and entertainment at the 9.9 Super Shopping Day TV Special

Filipinos can also look forward to big giveaways, fun, and entertainment when they tune in this September 9 at 9:35PM on Shopee Live and GMA 7 for the 9.9 Super Shopping Day TV Special. Exciting performances are lined up for the event with Shopee’s own Primetime Queen Marian Rivera, Primetime King Dingdong Dantes, Michael V, Carla Abellana, and more Kapuso stars.

 

Martin Yu, Director at Shopee Philippines, shared “We are thrilled to be welcoming the busiest sale season of the year with our users, sellers, and communities from all over the Philippines. We aim to be a platform that harnesses the power of technology to help all of our stakeholders and the community — whether it’s through our impactful CSR initiatives or exciting double day sales. We invite everyone to join us in making this our most meaningful 9.9 Super Shopping Day celebration yet.”

 

To learn more about the 9.9 Super Shopping Day andw Barangay Shopee, visit the 9.9 Super Shopping Day page and the Barangay Shopee page on the app. Download Shopee for free on App Store or Google Play Store.