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| Group photo of brand representatives for LOHAS Days. From left to right: Fu Bear, Arnold Wilson (Anytime Fitness Asia Corporate), Sky Pichay (JK Fitness), Anne Constantino (Anytime Fitness Asia Corporate), Armin Lavilla (Aropec), Ms. Josephine Shun (Director of the Economic Division, TECO), Mr. Alex Lai (Director, Taiwan Trade Center, Manila), Markki Stroem, Catriona Gray, Steve Chen (Starbia), Jacqueline Hsiao (Vinxper) |
Taiwan
Excellence successfully concluded its three-day event, LOHAS Days, last September
12 to 14 at Ayala Malls Market! Market!, promoting a Lifestyle of
Health and Sustainability (LOHAS) among Filipinos. The event kicked off
with an exciting appearance by Miss Universe 2018, Catriona Gray, as she
shared her experience as a Taiwan LOHAS Advocate.
Key representatives from Taiwan institutions and brands were also present in the event, such as Ms. Josephine Shun, the Director of the Economic Division at Taipei Economic and Cultural Office of the Philippines (TECO) and Director Alex Lai of Taiwan Trade Center, Manila (TAITRA Manila).
While the
Taiwan government is building its vision of a Healthy Taiwan, the nation is
also known as the Bicycle Kingdom and one of the top three fitness equipment
exporters in the world. With leading fitness brands such as Giant and Johnson
Fitness, Taiwan is at the helm of championing better health and wellness for
all.
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| Filipinos enjoying free spin class at the Taiwan Excellence LOHAS Days event |
LOHAS
Days Event at Market! Market!
Hundreds
of Filipinos were able to experience the best of Taiwan’s brands and products
for all three days of the event. Attendees also moved their bodies by joining
free fitness sessions such as spin class, Body Jam, and Pilates. After an exciting round of fitness
class, participants showed their appreciation for Taiwan’s leading health
initiatives through chanting “Go Healthy with Taiwan” together. Visitors were
also able to enjoy interactive activities and win freebies from Taiwan.
 |
| Filipinos posing for a group photo spelling out “Taiwan” after participating in a free spin class at the LOHAS Days event. |
Mr. Reymond
delos Reyes, Founder and Chief Operating Officer of Growth Circle
International, shared enlightening messages for every day of the event on
building business partnerships with Taiwan brands. Taiwan Excellence’s Fu Bear
was also present during the event, spreading its cheerful mission of giving
high fives to hundreds of Filipinos at the mall.
In an interview with a visitor of the event, a Filipino millennial shared her experience at LOHAS Days. “I’ve always admired Taiwan for their tourist areas and their trendy food; but for this weekend, I was able to learn that they’re a country that I can also admire for their health and eco-friendly efforts. After taking the free spin class and interacting with sustainable products all the way from Taiwan, I’m definitely sharing the spirit of LOHAS to my family, friends, and even coworkers!”
Banner image of the Taiwan Excellence Pavilion at Taiwan Expo 2025 in
the Philippines, to be held at the SMX Convention Center this September 17 to
19.
What’s
next for Taiwan Excellence?
Taiwan Excellence continues the
initiative driving innovation and sustainability as the Taiwan Excellence
Pavilion at Taiwan Expo 2025 in the Philippines officially launches on
September 17 to 19. Miss Universe 2018, Catriona Gray, is set to make a special
appearance with a free autograph signing session and meet and greet.
Held at the SMX Convention Center,
visitors will be able to experience leading Taiwan products that are driving a
Comfortable Life, Smart City, and Greener Future. Attendees will also be able
to win free gifts from Taiwan. Fu Bear will also be present at the pavilion,
continuing its initiative for “Give Me Five! A better life.” to attendees.
Filipinos
are highly encouraged to visit the Taiwan Excellence Pavilion at Taiwan Expo
2025 in the Philippines, happening on September 17 to 19 at the SMX Convention
Center. For more information, visit Taiwan Excellence PH on Facebook: https://web.facebook.com/TaiwanExcellence.ph
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