The Acer Day
#MakeYourGreenMark campaign received a Red Dot award for Advertising and 11
other awards for the brand’s initiatives in this year’s Brand and Communication
Design ballot, marking the largest number of winning entries for Acer in this
competition.
The Acer Day #MakeYourGreenMark campaign’s unique call to action
helped amplify Acer’s sustainability message through a combination of
innovative promotions, CSR partnerships, and event entertainment.
For the campaign, Acer rallied 18 global ambassadors from seven
Asia Pacific regions to champion the #MakeYourGreenMark campaign, amplifying
the brand’s message to millions across the globe. The result was a
groundbreaking campaign that changed the direction of global sustainability
efforts, confirming Acer’s commitment to a more sustainable future.
Acer Philippines staged a “Green Mark” concert featuring a line-up
of famous Filipino artists, and fans earned tickets through green initiatives
like donations to The Green Earth Heritage Foundation and plastic contributions
to The Plastic Flamingo. This made the event a milestone in environmental
commitment.
The concert was attended by 15,000 on-ground and online fans and
reached over 714 million people worldwide. More importantly, the campaign
raised funds amounting to over Php1 million that will be used to plant 5,401
trees to help in forest rehabilitation efforts and a donation of over 20 metric
tons of plastic to be transformed into a range of sustainable construction
materials.
Acer's pioneering #Acer21DayChallenge sparked a significant
movement for the environment, amplified by Acer and Predator ambassadors such
as Sarah Geronimo, SB19, and Alodia Gosiengfiao. This initiative reached an
astounding 6.5 million users in the Philippines and was further amplified
through TikTok's viral influence, showcasing how creative engagement can drive
global efforts toward a more sustainable tomorrow.
Since 1993, the
world-renowned Red Dot Award: Brands & Communication Design competition has
encouraged designers and companies to take part by submitting their projects
for the assessment of its international jury. The contest celebrates the
success of these creative campaigns and their artists and has helped increase
the visibility and credibility of brands and projects within the international
design community.
Visit Acer’s
official social media pages for more details - Facebook (@acerPH), Instagram
(@acerph), Twitter (@acerphils), or through the official website www.acer.com.
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