It seems almost every day we get bombarded with ads clamoring for us to download the hottest new app that will change our lives.
Need something to track your sleep, or something that can convert images to text? There’s an app for that! How about the note-taking app that’s somehow better than all the others on the market? There are quite a few of that, too! But which app should we get?
How can budding apps compete with already established titans in a market where recognition is everything?
Enter: Growth hacking.
It’s growing, growing, growing
But what exactly is growth hacking?
To put it simply, growth hacking is a strategy where creative tactics are employed in any part of the product development process and consumer journey to focus on growth. For startups and app creators, it’s certainly a viable alternative to reach a larger audience in a shorter period of time at a lower cost compared to traditional marketing.
Shane Shan, director of APAC Huawei Consumer Cloud Service, explains that “creativity at growth” means that developers must have a broader view of the entire process and they should pay close attention to every step in the product and user journey.
Perhaps the most important point of growth hacking, though, is its collaborative nature. It takes the efforts of everyone—from marketers, engineers, developers, to even the end-user—to optimize every step in the process and achieve growth quickly and effectively.
Applying their knowledge
Who better to peel away the curtain than the judges at AppsUP 2021: Huawei HMS App Innovative Contest? They will help budding app developers better understand the mobile app industry.
Nowadays, it’s not enough to just have a useful and creative app. It is also necessary to understand your potential user base by figuring out what they want. And delivering on that promise is an essential part of your app’s development stage.
“To grow your product, especially a video game, good community management is key,” shared Adam Ardisasmita, chief executive officer of Arsanesia.
He recommends having a platform like a Discord server, where users can actively give feedback and suggestions to improve the app.
Having actual user data to support whatever features you change or add to your product is important in ensuring your app’s continued success.
I’ve got an app, now what?
Involving creative decisions even in the early stages of development can be a great boon.
Frequent testing from an early stage can prevent last-minute changes later in the timeline that could end up quite costly for both time and budget.
Gwen Guo, chairperson of Singapore Games Association (SGGA), advises new app developers to first study their target market well and then create their marketing plan based on that. Next is to “form relationships with the launch platforms, understand what features these platforms have to boost visibility, whether it’s a featured page, new apps list, or seasonal collections.”
These lists can really help boost their app to a larger audience. Figuring out how they work and using them to their advantage is what makes a user click the download button.