Acer’s Ultra-Thin-And-Light Notebooks Awarded Japanese Good Design Awards
Acer announces that its latest ultra-thin-and-light notebooks have been honored at the 2016 edition of Japan’s Good Design Award, including both the Acer Swift 7, which is the world’s firstnotebook to measure less than 1 cm thin, and the convertible Acer Spin 7, weighing just 1.2 kg.
The abTouchPhone,a touchscreen multimedia IP desk phone, was also awarded for its full range of practical communication features, and also for its simple yet elegantly designed appearance.
Acer’s winning products stood out from over 4,000 entries, and were selected over a rigorous five-month screening process involving 76 international jury members. Screenings were held not only in Japan but also in South Korea, Taiwan, and Hong Kong.
Jury’s Evaluation of the Acer Swift 7
“The thinness and functionality of a laptop PC conflict with its operability, but the Acer Swift 7 strikes an appropriate balance between the two elements. The streamlined shape of the PC, which is less than 1 cm thick, makes it look visually thinner than it actually is, and the product generally has a robust yet elaborate image due to its use of cut and molded aluminum alloy as a material. Furthermore, despite its thickness, it provides a favorable touch button, and the use of a large touch panel achieves both a beautiful design and ease of use.”
Jury’s Evaluation of the Acer Spin 7
“Consumers have growing expectations for convertible laptop PCs as smartphones become more common and these convertible laptop PCs are expected to be used on occasions different from those for ordinary laptop PCs, and unlike the latter, the former also needs to meet various needs in terms of structure. The Acer Spin 7 is light and slim, and under these restricted conditions, it uses a rotary touch panel, meeting user needs in various situations through its 14-inch monitor and fan-less design. The case made from an aluminum alloy adds a sense of high quality to the product while ensuring its sturdiness. The Spin 7 boasts of outstanding performance as a hybrid convertible PC.”
Jury’s Evaluation of the abTouchPhone
“As smartphones offer increasingly diverse functions, users are also looking for installed touchphones. Using highly-functional and high-quality communications, this product meets the above-mentioned needs of users while they are busy at work or leading their busy lives. Another characteristic is its simple yet elegantly designed external appearance.”
About the Good Design Award
The Good Design Award is hosted by the Japan Institute for Design Promotion, a public interest incorporated foundation. It’s precursor, the Good Design Selection System (or G Mark System), was founded in 1957 by Japan’s Ministry of International Trade and Industry (the current Ministry of Economy, Trade and Industry), and has engaged in this field for about 60 years. Submissions come from a wide range of industries, and roughly 1,200 designs are recognized every year.
Established in 1976, Acer is a hardware + software + services company dedicated to the research, design, marketing, sale, and support of innovative products that enhance people’s lives. Acer’s product offerings include PCs, displays, projectors, servers, tablets, smartphones and wearables. It is also developing cloud solutions to bring together the Internet of Things. Acer is celebrating its 40th anniversary in 2016 and is one of the world’s top 5 PC companies. It employs 7,000 people worldwide and has a presence in over 160 countries. Please visit www.acer.com for more information.
Note:  Based on Acer’s internal survey as of August 30, 2016 of competitors shipping > 1 million units worldwide annually with clamshell design. Windows or OSX, measured at z-height, Intel Core processors, non-detachable keyboard.