Tuesday, October 17, 2017

Jollibee is digital engagement leader among QSRs in PH



The Philippines’ #1 fast-food chain is also #1 in digital engagement. For decades, Jollibee has been capturing the taste buds of Filipinos with its langhap-sarap treats. Lately, the brand has been winning over the hearts of millions online with hit-after-hit digital content.

According to a report by Community Plus, a social listening tool used by various global brands, from January to June 2017, Jollibee outranked all other brands in the quick service restaurant category, particularly in Facebook where it garnered a majority 37% share of engagement, twice greater than its biggest foreign competitor. Social media intelligence tool Thoughtbuzz also reports that Jollibee is the #1 most talked about QSR brand, registering 1.5 million mentions in various digital platforms; almost triple that of its competitors in the same period.

Jollibee Global Brand Chief Marketing Officer and PH Marketing Head, Francis Flores shares, “Jollibee’s stellar digital success has been key to sustaining our market leadership in the country, across all our major target markets.”

Flores adds, “Through world-class, highly engaging online content and digital innovations, we will continue to break the internet to reinforce our position as the Philippines’ most loved, most talked about brand. For us in Jollibee, capturing the hearts of the Filipinos online (and offline) is the ultimate reward.”

The Kwentong Jollibee Success
The brand’s original short-film series, Kwentong Jollibee, has gone viral multiple times this year, and has earned multiple accolades not only from netizens but from industry leaders globally.

In February, the highly-evocative “Vow”, “Date”, and “Crush” Valentine’s videos successfully wooed the online audience with over 50 million views on Facebook and YouTube, about 1.3 million shares, 7.5 million in engagement, and 82 million reach (72% organic reach). The buzz of Kwentong Jollibee’s Valentine series generated over P150 million in free PR and media values as well.
The viral success of the Kwentong Jollibee episodes continued towards mid-year with “Parangal” and “Powers”—back-to-back moving tributes to the sacrifices of moms and the heroic deeds of dads, to provide a comfortable life for the family—as the Mother’s Day and Father’s Day videos garnered positive reactions from netizens and received 8.1 million and 7 million views, respectively.

The Kwentong Jollibee series’ most recent viral hit, “Apo” is proof not only of the enterprise’s sustained success but of Jollibee’s digital content mastery. A Grandparents’ Day special, “Apo” follows a young man recalling his happy childhood memories as he makes his way back home to the embrace of his “second parents”. With a whopping 29 million reach, over 14.2 million views and an engagement of 1.1 million, Jollibee’s special grandparents’ day tribute solidified the brand’s online leadership.

The most recent viral short film was coupled with a heart-tugging CSR effort, Grand Thank You Project, and a special video feature titled “Handog para kay Lola Belen”. The project recognizes hardworking grandparents and gives back the love with a Grandparents’ Day feast for their family and other forms of support such as financial aid. On the Grand Thank You Project’s second year, Jollibee features Lola Belen, a grandmother from Pangasinan who tirelessly sells local delicacies at a nearby Jollibee branch to provide for her loved ones. The video feature reached over 7.7 million netizens and 5.2 million views.

An Array of World-Class Digital Content
Apart from the emotional Kwentong Jollibee short films, Jollibee has also produced a number of successful online campaigns that have gotten netizens abuzz: from the impressive dance skills of the lovable mascots Jollibee and Friends in the JolliDance Showdown series with more than 29 million Facebook and YouTube views, the quirky quick escape tricks of JolliSavers for every Petsa de Peligro that reached more than 24 million views, to the sumptuous and heartwarming Chickenjoy campaigns that generated more than 28 million views.

Jollibee also introduced digital engagement innovations such as the Twitter Intercept, which uses social listening to be able to suggest various Jollibee products depending on day part and topic. This exercise rendered a 50% growth in conversation and craving for Jollibee and its products on Twitter.

The brand also launched the JolliDance Showdown App—the first augmented reality experience in the local QSR industry. With the free app, kids can turn the Jolly Joy Box of their Jolly Kids Meal into an interactive platform to bring to life a dancing Jollibee, compose their own dance tunes, and personalize their avatars for a unique augmented reality experience. To date, the app has registered more than 100,000 downloads.

Together, these efforts have led to astounding share of voice and share of engagement results across the QSR market for Jollibee on the digital platform.

There are definitely more exciting digital content from Jollibee to look forward to in the coming months.  Make sure to follow Jollibee on Facebook (facebook.com/jollibeephilippines), on YouTube (youtube.com/jollibeedigital1), and stay updated on Jollibee’s viral hits on Instagram and Twitter @jollibee.

Monday, October 16, 2017

Bancrea Homes Launches 24/7 Global Real Estate Digital Services


Available 24/7 online, newly-formed Bancrea Homes, together with its partner developer and mass-housing advocate 8990 Holdings Inc., launches its official website, www.BancreaHomes.com, today, which unleashes a full range of innovative features that a traditional property brokerage firm does not usually offer.  

These features include the “ASK REA:24/7 Live Chat,” a dedicated live chat hosted by real-person customer service staff, an “E-Refer Kita” app, where every Juan can refer a sales lead, check the status of their referral, and earn a commission on the lead, and  a lead generation and exchange service whose dedicated Customer Relationship Management (CRM) platform, powered by Aggrego.io, can organize and track sales leads and virtually manage a network of real estate brokers and agents.

To make the necessary site trippings less stressful among prospective home buyers, Bancrea Homes also introduces its “Book-A-Tour”—via a ride-sharing app—where you can schedule your visit at your own time and also ride for free. Bancrea Homes also provides financial literacy sessions among first-time homebuyers; documentation and taxes consultations; pabahay programs and rent-to-own deals for employees; pre-approved home loans; property leasing services, and rewards from industry partners.

Further, Bancrea Homes offers a free franchise for local and international brokers who would like to sell the housing units of Urban Deca Homes, the flagship brand of 8990 Holdings Inc.

“For first-time homebuyers, buying a house is a bit stressful; they need help from an experienced broker or agent throughout the process. In Bancrea Homes, we assist our clients from reservation to documentation, from the payments to moving in,” says Roy

He adds, “We also have a 24/7 online live chat where real-person customer service officers are just one message away anytime, anywhere. Sadly, a lot of property brokers and agents lacks the after-sales service; once the client has reserved a property, the brokers and agents are suddenly unavailable. Part of our advocacy is to put a stop to this frequent home buyers’ dilemma.”

Bancrea Homes’ current roster of brokers and agents was originally trained by 8990 Holdings Inc., which makes Tani Basman, 8990 Holdings’ assistant general manager for Metro Manila sales and customer service, all the more confident. “We’ve made a partnership with Bancrea Homes to deliver the sales for our National Capital Region (NCR) projects [Urban Deca EDSA Tower, Urban Deca Homes Campville-Muntinlupa City, and Urban Deca Homes Tondo, among others].  We believe in the goal of Bancrea Homes: to deliver good customer service, which translates to more sales,” says Basman.


“Both Bancrea Homes and 8990 Holdings are serving the same mass-housing market. We also closely work with government financial institutions such as Pag-IBIG Fund and the National Home Mortgage Financing Corporation,” Buen explains. “As of today, the mass-housing backlog is more than five million homes. With the help of Bancrea Homes and our growing industry partners, it’s not too late to fulfill the dream of every Filipino to own a house.”

Sunday, October 15, 2017

Converge ICT vows early completion of fiber-optic cable installation in Cavite

Converge and Fiberhome Officers, Converge CEO Dennis Uy (5th from left) and  Gov. Boying Remulla of Cavite (5th from right)
Converge ICT Solutions, Inc. said that it will work closely with the provincial government of Cavite to assure the early completion of the installation of fiber-optic cables in the province.

The company signed recently a Memorandum of Agreement (MOA) with Cavite to help provide the province with the benefits of pure-fiber Internet connectivity.

Under the MOA, allows Converge ICT will lay more than 300 kilometers of fiber-optic cables in the province’s 7 cities and 16 municipalities. Once completed, the people of Cavite will enjoy Internet connectivity that’s reliable, dependable, fast, and with absolutely no “data cap!”

Cavite Governor Jesus Crispin “Boying” Remulla lauded the partnership with Converge ICT. “We hope to start a digital revolution in our province with this project. We all know that we have one of the slowest, if not the slowest, Internet connections in the world. But that will end real soon here in Cavite, and hopefully the Philippines, too, with this partnership with Converge ICT,” declares Governor Remulla.

“After Metro Manila and other key cities, it is Cavite’s turn to maximize the power of fiber-optic Internet. We certainly look forward to digitalization of the province of Cavite and many others one step at a time. We know it will take quite a while, but we will get there,” declares Dennis Anthony Uy, Chief Executive Officer of Converge ICT Solutions, Inc.

After Cavite, Uy said they are already looking at other provinces in the southern Tagalog region. Ultimately, Converge ICT will reach other areas in the Philippines such as Visayas and Mindanao to let more people enjoy the power and speed of pure fiber-optic Internet connectivity.

The installation has already started as we speak in Cavite’s key cities such as Trece Martires, Bacoor and Imus with a minimum speed of 25mbps.

“We’re optimistic about finishing the project early. We have the benefit of modern-age equipment in laying fiber-optic cables on the ground using ‘micro-trenching’ technology. We’ve proven its capability in the National Capital Region and other areas so I know we can finish the project on time and provide Cavite with faster-than –ever Internet connectivity,” he adds.

Uy expressed readiness to make Cavite a showcase of the power of fiber optic technology that Converge ICT offers. “There’s nothing that can beat fiber optic Internet at this time. It’s easy to install and most of all, it’s now made affordable by Converge ICT.”

Converge ICT’s ground-breaking FiberX Internet plan is offered in three different plan types for a variety of users depending on their Internet usage. FiberX 1500 has a burstable speed of up to 25Mbps, FiberX 2500 up to 50Mbps and FiberX 3500 reaches up to 100Mbps. Compared to the traditional Digital Subscriber Line (DSL), FiberX will make people “experience better” Internet with better speed, larger bandwidth and consistent performance for either work or play.

For SMEs, Converge ICT offers its iBIZ pure Fiber plan so businesses can operate faster and more efficient, has less interruptions and totally reliable. Each iBIZ plan comes with free Webmail, free Web hosting and free Public IP. For larger enterprises, Converge offers Enterprise Data and Solutions that come with scalable Internet connection up to 1Gbps, an IP MPLS (Multiprotocol Label Switching), Disaster Recovery, Managed Data Center Services, and other benefits for more efficient business operations.

Converge ICT, Inc. started its business in 1992 and was already granted a congressional franchise. The company has many Tier 1 international peering partners to ensure fast and reliable connectivity. It also partnered with top domestic peering partners such as PLDT and Globe and currently has the 3rd largest Internet backbone in the country to help further improve the Internet experience of Filipinos.

For more details about Converge ICT, Inc. and its Internet offerings, visit www.convergeict.com.