Saturday, October 28, 2017

Enhance every moment with Samsung Galaxy J7+ at 0% interest!



Focus.  Capture.  Enhance!  There’s no better way to snap a photo than to use a camera that parallels with a DSLR’s quality.  With the mobile’s Professional Dual Camera with Live Focus, this new smartphone can enhance every moment as it captures the depth and feelings of every photo, in any lighting condition.

Samsung Galaxy J7+ can now dominate the mid-range market with its superb cameras and new photography features.  And consumers are in for a big surprise when they discover how to avail one on a low budget: with Home Credit’s 0% interest promo this October to December!

Samsung’s partnership with global Fintech company Home Credit has made this new smartphone available to more people – especially those who do not have credit cards.  Now they can enjoy taking snapshots of the moments that are worth remembering.

The Galaxy J7+ is the sleek, new competitor in the mid-range smartphone category that brings an amazing flagship feature to the J-Series lovers – Live Focus. Made possible by its Professional Dual Camera, the smartphone allows you to adjust the amount of blur on the background while shooting, so you can focus on the subject that matters. The new Selfie Focus feature delivers the same professional depth effect to Galaxy J7+ Selfies, while the built-in Mobile Photobooth feature uses Augmented Reality Stickers and Filters to make photos extra fun and expressive.

With Performance+, the Galaxy J7+ offers multi-taskers a total performance upgrade with 4GB of RAM, and a fast 2.4GHz Octa-Core Processor, all running on the latest Android Nougat 7.1.1. Bixby Home gives users instant access to useful information with one swipe to the right - the calendar, today’s weather, popular attractions nearby, and frequently used apps.  

Enjoy the premium feel of the Galaxy J7+ with its Full Metal Unibody in Black and Champagne Gold. Equally premium, bright and vibrant, the display shows a 5.5-inch Full HD Super AMOLED panel, with thin bezels on the side that gives the screen a larger look – ideal for viewing photos and videos. 

For tech-savvy convenience, the Always on Display (AOD) allows users to control music, and see the most important notification at a glance, without unlocking the  screen dozens of times a day. Dual Messenger allows users to create 2 messenger accounts, so that business and personal messages can be separated. Users can protect their private files with the Secure Folder which can only be accessed by their own unique fingerprints.
The new device supports dual nano-SIM, with the second slot as a hybrid for either another SIM card or a micro SD card.  A wise choice for a photo enthusiast is to go for the latter, because with Galaxy J7+’s expandable memory up to 256GB, there’s always enough room for high quality shots!

Overall, Samsung Galaxy J7+ has considerably more advanced features compared to its predecessor Galaxy J7 Pro.  And when it comes to enhancing every moment, that Professional Dual Camera is no joke – that’s an enough reason for Samsung to compare it with a DSLR!

Samsung Galaxy J7+ takes snapshots to a whole new level, for only Php 19,990 SRP in all Samsung stores.  With Home Credit’s 9 months 0% interest promo until December, it’s even more worth it – no credit cards needed, just 20 minutes of your time to process that low monthly installment.



Applying for a loan with Home Credit is easy. Simply visit any of the participating stores, approach a Home Credit sales associate, present your two valid IDs, and submit your filled-out form.  It only takes a few minutes to get approved, then you can bring home that Samsung Galaxy J7+ and start capturing your life’s sweet moments! 


You may visit www.homecredit.ph for more information on Home Credit’s promos for Samsung, store locations, and loans.

Tuesday, October 17, 2017

Jollibee is digital engagement leader among QSRs in PH



The Philippines’ #1 fast-food chain is also #1 in digital engagement. For decades, Jollibee has been capturing the taste buds of Filipinos with its langhap-sarap treats. Lately, the brand has been winning over the hearts of millions online with hit-after-hit digital content.

According to a report by Community Plus, a social listening tool used by various global brands, from January to June 2017, Jollibee outranked all other brands in the quick service restaurant category, particularly in Facebook where it garnered a majority 37% share of engagement, twice greater than its biggest foreign competitor. Social media intelligence tool Thoughtbuzz also reports that Jollibee is the #1 most talked about QSR brand, registering 1.5 million mentions in various digital platforms; almost triple that of its competitors in the same period.

Jollibee Global Brand Chief Marketing Officer and PH Marketing Head, Francis Flores shares, “Jollibee’s stellar digital success has been key to sustaining our market leadership in the country, across all our major target markets.”

Flores adds, “Through world-class, highly engaging online content and digital innovations, we will continue to break the internet to reinforce our position as the Philippines’ most loved, most talked about brand. For us in Jollibee, capturing the hearts of the Filipinos online (and offline) is the ultimate reward.”

The Kwentong Jollibee Success
The brand’s original short-film series, Kwentong Jollibee, has gone viral multiple times this year, and has earned multiple accolades not only from netizens but from industry leaders globally.

In February, the highly-evocative “Vow”, “Date”, and “Crush” Valentine’s videos successfully wooed the online audience with over 50 million views on Facebook and YouTube, about 1.3 million shares, 7.5 million in engagement, and 82 million reach (72% organic reach). The buzz of Kwentong Jollibee’s Valentine series generated over P150 million in free PR and media values as well.
The viral success of the Kwentong Jollibee episodes continued towards mid-year with “Parangal” and “Powers”—back-to-back moving tributes to the sacrifices of moms and the heroic deeds of dads, to provide a comfortable life for the family—as the Mother’s Day and Father’s Day videos garnered positive reactions from netizens and received 8.1 million and 7 million views, respectively.

The Kwentong Jollibee series’ most recent viral hit, “Apo” is proof not only of the enterprise’s sustained success but of Jollibee’s digital content mastery. A Grandparents’ Day special, “Apo” follows a young man recalling his happy childhood memories as he makes his way back home to the embrace of his “second parents”. With a whopping 29 million reach, over 14.2 million views and an engagement of 1.1 million, Jollibee’s special grandparents’ day tribute solidified the brand’s online leadership.

The most recent viral short film was coupled with a heart-tugging CSR effort, Grand Thank You Project, and a special video feature titled “Handog para kay Lola Belen”. The project recognizes hardworking grandparents and gives back the love with a Grandparents’ Day feast for their family and other forms of support such as financial aid. On the Grand Thank You Project’s second year, Jollibee features Lola Belen, a grandmother from Pangasinan who tirelessly sells local delicacies at a nearby Jollibee branch to provide for her loved ones. The video feature reached over 7.7 million netizens and 5.2 million views.

An Array of World-Class Digital Content
Apart from the emotional Kwentong Jollibee short films, Jollibee has also produced a number of successful online campaigns that have gotten netizens abuzz: from the impressive dance skills of the lovable mascots Jollibee and Friends in the JolliDance Showdown series with more than 29 million Facebook and YouTube views, the quirky quick escape tricks of JolliSavers for every Petsa de Peligro that reached more than 24 million views, to the sumptuous and heartwarming Chickenjoy campaigns that generated more than 28 million views.

Jollibee also introduced digital engagement innovations such as the Twitter Intercept, which uses social listening to be able to suggest various Jollibee products depending on day part and topic. This exercise rendered a 50% growth in conversation and craving for Jollibee and its products on Twitter.

The brand also launched the JolliDance Showdown App—the first augmented reality experience in the local QSR industry. With the free app, kids can turn the Jolly Joy Box of their Jolly Kids Meal into an interactive platform to bring to life a dancing Jollibee, compose their own dance tunes, and personalize their avatars for a unique augmented reality experience. To date, the app has registered more than 100,000 downloads.

Together, these efforts have led to astounding share of voice and share of engagement results across the QSR market for Jollibee on the digital platform.

There are definitely more exciting digital content from Jollibee to look forward to in the coming months.  Make sure to follow Jollibee on Facebook (facebook.com/jollibeephilippines), on YouTube (youtube.com/jollibeedigital1), and stay updated on Jollibee’s viral hits on Instagram and Twitter @jollibee.

Monday, October 16, 2017

Bancrea Homes Launches 24/7 Global Real Estate Digital Services


Available 24/7 online, newly-formed Bancrea Homes, together with its partner developer and mass-housing advocate 8990 Holdings Inc., launches its official website, www.BancreaHomes.com, today, which unleashes a full range of innovative features that a traditional property brokerage firm does not usually offer.  

These features include the “ASK REA:24/7 Live Chat,” a dedicated live chat hosted by real-person customer service staff, an “E-Refer Kita” app, where every Juan can refer a sales lead, check the status of their referral, and earn a commission on the lead, and  a lead generation and exchange service whose dedicated Customer Relationship Management (CRM) platform, powered by Aggrego.io, can organize and track sales leads and virtually manage a network of real estate brokers and agents.

To make the necessary site trippings less stressful among prospective home buyers, Bancrea Homes also introduces its “Book-A-Tour”—via a ride-sharing app—where you can schedule your visit at your own time and also ride for free. Bancrea Homes also provides financial literacy sessions among first-time homebuyers; documentation and taxes consultations; pabahay programs and rent-to-own deals for employees; pre-approved home loans; property leasing services, and rewards from industry partners.

Further, Bancrea Homes offers a free franchise for local and international brokers who would like to sell the housing units of Urban Deca Homes, the flagship brand of 8990 Holdings Inc.

“For first-time homebuyers, buying a house is a bit stressful; they need help from an experienced broker or agent throughout the process. In Bancrea Homes, we assist our clients from reservation to documentation, from the payments to moving in,” says Roy

He adds, “We also have a 24/7 online live chat where real-person customer service officers are just one message away anytime, anywhere. Sadly, a lot of property brokers and agents lacks the after-sales service; once the client has reserved a property, the brokers and agents are suddenly unavailable. Part of our advocacy is to put a stop to this frequent home buyers’ dilemma.”

Bancrea Homes’ current roster of brokers and agents was originally trained by 8990 Holdings Inc., which makes Tani Basman, 8990 Holdings’ assistant general manager for Metro Manila sales and customer service, all the more confident. “We’ve made a partnership with Bancrea Homes to deliver the sales for our National Capital Region (NCR) projects [Urban Deca EDSA Tower, Urban Deca Homes Campville-Muntinlupa City, and Urban Deca Homes Tondo, among others].  We believe in the goal of Bancrea Homes: to deliver good customer service, which translates to more sales,” says Basman.


“Both Bancrea Homes and 8990 Holdings are serving the same mass-housing market. We also closely work with government financial institutions such as Pag-IBIG Fund and the National Home Mortgage Financing Corporation,” Buen explains. “As of today, the mass-housing backlog is more than five million homes. With the help of Bancrea Homes and our growing industry partners, it’s not too late to fulfill the dream of every Filipino to own a house.”